The Basics of Budgeting and Marketing for Short Term Programs Mike Tyson Study Abroad Advisor for Summer Programs Wake Forest University WISE Conference 2014

Summer programs  Usually 4 to 6 weeks (May – August)  Program is built around course and location  Multiple forms: interdisciplinary, language study, field based Short term programs  Usually 1 to 2 weeks, summer, spring break or winter break  Travel can be extension of course taught over semester

 Location  Course content  Length of time  Logistics  Student pool  Institutional support

Who’s handling the logistics? - What’s your knowledge of the location? - What resources/contacts do you already have in your location? - How much time do you have to focus on the details? - Study Abroad Office, Customized Program company, Departmental admin?

 Housing  In-country transportation  Classroom space  Guest lecturers  Field trips/excursions  Entrance Fees  Flights (if included)  Phones  Transaction/card fees  Faculty expenses  Academic supplies  Books  Group meals  Your meals  Insurance

 Outline your program  Get quotes and best estimates of all logistics  Use a provided budget template or create your own  Generally per student basis  Pick $USD or local currency – not both  It is your responsibility to stay within the limits of your budget

 Keep detailed records  Keep it organized  RECEIPTS  Know your institutional policies  Institutional Credit Card (if possible)  Pay in advance if possible  Expense tracking

 Who is your target student population?  Have you noticed prior interest in the location?  Can your course be cross listed for different majors or minors?  Can the course be taken as a required divisional (core)course?  What other campus resources do I have access to?

 Advertise in strategic classes, relevant departments, university offices and high traffic campus areas  Social Media – Facebook, Twitter, YouTube, Pinterest Social Media  Hold interest sessions  Use past participants - word of mouth works  Study abroad fairs  Post flyers around campus and in your department  Targeted s  Your study abroad office - keep up to date with accurate information  Campus resources - student media, list-servs, relevant student groups  Colleagues from other institutions  List-servs – Study Abroad (Secuss-L), any in your academic field  Study Abroad website (studyabroad.com, iiepassport.org, etc)

Mike Tyson Wake Forest University