Business Writing: Your Greatest Untapped Marketing Resource Presented by: Mike Toglia & Mae Philpott.

Slides:

Advertisements

Similar presentations

Building a Marketing/ Communications Plan that Works 2011 MCAN Conference April 13, 2011 Elyse Walter Michigan Community Service Commission.

Advertisements

Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated.

Communitech.ca Public Relations for Startups: Using PR to Grow your Business Chris Plunkett Director of External Relations Communitech.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Capabilities Overview. The Power of Business Communications Effective business communications make it possible to connect with targeted audiences in order.

Connecting brands and consumers through Content. Content Marketing Services Content Strategy Research and build a content plan fine-tuned to your business’s.

WRITING FOR PR. POP QUIZ Tell me what you know about what a brand is…

Ch. 17 Public Relations, Publicity, and Corporate Advertising n Public Relations – n a management function that has as its primary responsibility the.

Marketing Essentials 2.0 How to be a successful marketer By Tom Patty

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.

Kathi Kruse 10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media.

1 Public Outreach October 2008 By Adelina Murtezaj – Public Relation Officer For Inaugural Partnership Activity between ICC and ERO.

Content Crossroads One-stop-shop for all your content needs Online Content. Delivered.

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions.

Marketing Initiatives. Objectives: Establish media presence – build foundation Initiate share of voice/presence Increase direct response efforts.

Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1 Using LinkedIn.

Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.

23 Year Old Medical Publishing Company Agence France Presse – partner International News Provider Official Media Partner of NIH and respected by Philippine.

Technical excellence Things you can do Things you can do Great Service The Marketing cycle.

Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.

Four Ways to Leverage Social Media in Your Marketing.

January 28, Thrivent Builds Homes Make News with Thrivent Builds!

Inbound Marketing: B2B Lead Generation Using Social Media, Blogs and SEO BMA Chicago – October 2009 Mike Volpe VP

W ELCOME W ELCOME Facebook - Public Affairs workshop Hashtag - #fl370pa.

Develop your integrated campaign strategy Secure media opportunities Host event and solicit presenters Identify sponsorship opportunities Develop.

University Brand Guide Michael Oetken, creative director Jennifer Tidball, writer/editor.

Communications Office Presentation to Division Council Allan Chen Leader, Communications Office, EETD July 18, 2007 WHO? WHAT? MARKETING IN PROGRESS REPORTING.

Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success.

@JeanHanson#issainterclean 7 Steps to Marketing Success How to create a marketing system Jean Hanson, I.C.E. Certified Duct Tape Marketing Consultant MarketingSystemsByDesign.com.

Using Social Media to Improve WorkPlace Communication A Companies Guide to Social Media.

360 Publishing, Social Media, and Repurposing Content Presented by: Brad Babbitt, CMC Member Amy Davis, CMC Member Alicia Hickok, CMC Cochair.

New API Website Feb Financial Advisor Communications System Headline From Blog Content Tagged “FACS” Organic Transparency is a marketing strength.

Free Traffic Profits How to Get Free Traffic to Your Website To Make More Profits.

Building up to self-employment Why sobananapenguin?

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

Think Like A Journalist Presenter: Michelle West, Chamber Speak.

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

Public Relations & Social Media

I wonder why this book isn’t selling? Oh dear!.  AP day book – Daily listing of upcoming events published by Associated Press  Experience covering a.

Doc.: IEEE /350r0 Submission November 2000 Bruce Kraemer, IntersilSlide 1 IEEE &.11 Working Groups Marketing Committee Closing Report to.

Tutor2u ™ GCSE Business Studies Revision Presentations 2004 Public Relations.

Capabilities Overview. The Power of Business Communications Effective business communications make it possible to connect with targeted audiences in order.

“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity.

I wonder why this book isn’t selling? Oh dear!.  Group yourselves with other people who received the same “persona” as you.  Write a one-page news article.

Newsletters. What is a newsletter?  A periodically published work containing news and announcements on some subjects, typically with a small circulation.

LASSONDE PR / MARKETING Tips & Resources for Student Programs UPDATED:

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Vice President Public Relations.

Wendy Alpine President T HE A LPINE PR A PPROACH.

Brainstorm all areas where education could be helpful for your users (i.e. product promotion) and include links. Create link to program that is highly.

MMC 1101 Thursday March 1, Writing for the Mass Media (8th edition) Copyright ©2012, 2009, 2006 by Pearson Education, Inc. Public relations, or.

Target’s Story: A Bullseye View Joe Curry Social Media Manager Public Relations,

Top Web Design Dublin Company in Dublin Ireland

Public Relations & Social Media. Public Relations What is.

Results-Driven, Risk Free SEO Services and Solutions.

Ellie MacDonald MacComms Leeds Business Week 2016: PR for beginners

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.

INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel

Public Relations General Markets

Preparing the Press Release and other marketing musts

Professional Social Media Marketing Company in Chennai.

We seoaslog is a cost effective and dedicated company in India

Tips To Start Branding Your Business Online Menomonie Web Design Agency| SpencerKinney.

Sports Promotion 1. What are the advantages and disadvantages of publicity? Explain the role of media in public relations. List and explain the steps in.

iQuest Reaches Across Globe

Writing Press Releases

Best Social Media Marketing Company

Presentation transcript:

Business Writing: Your Greatest Untapped Marketing Resource Presented by: Mike Toglia & Mae Philpott

InformEducate Build Credibility Drive Business Directly to You Why Write for Business

Your Company Website Pertinent Blogs Social Media Newsletters & Publications Printed Marketing Collateral Where to Post Business Writing

Sales & Marketing Collateral Press Release/ News Item Testimonial/ Recommendation Article/ Essay Types of Business Writing

Target Audience Publication Outlet Subject Expertise & Experience LengthHeadlineImages Consider This When Writing

OrganizingWriting 101Editing OutsourcingPitfalls Tips for Writing Efficiently

Michael Toglia Publisher Mae Philpott Business Development Director