NEW LOGO STYLE GUIDE & BRAND STANDARDS PREVIEW

Branding and marketing consist of more than just the logo itself. Instead, it’s about the colors, fonts, messages, etc. and how all these things help to bring the CSUSM story to life. Consistent application of brand elements will benefit CSUSM through improved awareness, recognition, and professional appearance. Full style guide available in about a week at: REASON FOR PRESENTING TODAY:

Full Name Hills at Left UNIVERSITY LOGO VARIATIONS Full Name Hills Above Full Name Text Only

Full Name Hills at Left with Divisional Attachment UNIVERSITY LOGO VARIATIONS Full Name Text Only with Divisional Attachment CSUSM Text Only

20 Years Horizontal 20 YEAR LOGO VARIATIONS 20 Years Vertical 20 th Anniversary Logos are to be used sparingly! To avoid waste, they should not be used on printed materials with a shelf life longer than 2010.

University Seal OTHER CAMPUS LOGOS Spirit Logo & Variations Usage same as before: Spirit Logos for Athletics, Alumni Association, etc.; University Seal for documents authenticating official actions of the President

PowerPoint Letterhead (MS Word) Memorandum (MS Word) Letterhead and memo available immediately Currently distributed through divisional administrative assistants, and will be posted to new online location in near future NEW DIGITAL TEMPLATES

Optional Subtitle POWERPOINT TITLE SLIDE

Content goes here CONTENT SLIDE OPTION 1

Light Beige version will also be available for: – Presentation rooms with problematic lighting – Presentations that must also be printed (to save toner) CONTENT SLIDE OPTION 2

LETTERHEAD TEMPLATE

MEMORANDUM TEMPLATE

HEADER OPTIONS

Office of the President University Advancement Academic Affairs Student Affairs Finance and Administrative Services CoAS / CoBA / CoE School of Nursing Extended Learning Athletics (special variation using Spirit Logo) DIVISIONAL LOGOS AVAILABLE FOR:

Letterhead Shell Standard Envelope Business Cards All available very soon While templates have changed, ordering processes virtually the same as before NEW PRINT TEMPLATES

LETTERHEAD SHELL Whenever possible, please avoid purchasing pre-printed letterhead shells and use digital letterhead template instead.

Basic logo / text format should apply to most standard envelope sizes Special version for Athletics using Spirit Logo STANDARD ENVELOPE

BUSINESS CARD OPTIONS

SPECIAL: COLLATERAL TEMPLATES Large Pocket Folder Large Brochure Small Pocket Folder Small Brochure Small Fact Sheets Quadfold w/ Detachable Panel

IMPORTANT FACTS TO REMEMBER

FONTS Corbel is the standard font to use on all items, digital or printed All templates come with Corbel predefined, and it is a font that we all have installed on our campus computers

EXISTING PRINTED ITEMS Due to budget restrictions, please do not throw out existing printed items like business cards, pre-printed letterhead shells, etc. Digital is a different story: You are encouraged to stop using old digital templates and start using new ones as soon as available.

NEW APPROVAL FORM To ensure brand consistency, Communications will now be reviewing and approving all custom print orders that go through Procurement. This approval will be an integrated step in the procurement process.

QUESTIONS OR REQUESTS? Please Office of Communications:

HUMAN 20 NOVEMBER 3!20