Adaptec Video Solutions Greg Agustin AVC Product Manager

Video Burning Creates Huge Market Opportunity Camcorders Installed Base 125M; 80% Analog PCs Installed Base 640M; 34% with CD/DVD-R Home movies on CD/DVD via PC! New Emerging Market From tape to disc DVD Players Installed Base 2002: 100M Units

Video Market Shift – Focus on Burning not Editing Video EditingVideo BurningFactors Complexity Multiple functions, formats & steps Basic function, one or two step process Time to MasterHours to learn & use Less than hour for proficiency User ProfileTechnical -prosumerConsumerMarketNicheBecoming MainstreamAwareness/InterestLimited Rapidly Growing Apple, Philips, Kodak The paradigm is changing - consumers main interest is burning video not editing video

PC users convert old stuff to cool stuff COMPOSE PERSONAL SONG COMPILATIONS BURN AUDIO CD PLAY CD ON STEREO OR PC BURN DATA FILE CD AND VIEW PC SLIDESHOW TOUCH-UP, BUILD DIGITAL ALBUMS TRIM AND ADD SPECIAL EFFECTS BURN TO DVD OR VCD AND WATCH DVD ON TV OR PC Just like CD-burning, Adaptec brings DVD-burning mainstream.

Adaptec VideOh! Product Matrix Product NameVideOh! CDVideOh! PCIVideOh! DVD SRP$69.99$149.99$ Analog Video Capture Hardware External USB 1.1 deviceInternal PCI CardExternal USB 2.0 device MPEG-2 CaptureCompressed AVI  Consumer-level DVD Creation and Burning Video CD only  Video Editing  Burning OutputVCDVCD, DVD

The Adaptec VideOh! DVD Advantage Quickest time to home DVD –Consumer friendly connection and installation –Capture DVD format (MPEG-2) –No need to switch between applications Easiest to learn and use –Simple Wizard – start without reading manuals –Automatic menus and links (“foolproof”) Exclusive: Convenient Burn now, Edit later –Easily re-edit your DVD AFTER you burn –Spellinn mistake? open the DVD and change it! –OpenDVD technology – Exclusive to Sonic VideOh! is best consumer solution for converting to DVD.

VideOh! - Easiest to use 3. Capture 2. Direct to DVD Wizard 1. Opening Screen 4. Burn 4 Steps to DVD MyDVD Direct-to-DVD Workflow

VideOh! - Easiest to use -Continued 2. Capture 3. Organize 1. Opening Wizard 4. Select Style 6. Burn 5. Test DVD 6 Steps to DVD Typical MyDVD Workflow

VideOh!: The Main Idea CONVERT  Connect your camcorder  Convert into DVD format. CREATE  Trim your footage  Add effects  Create DVD menus SHARE  Watch on your DVD player.  Share your DVDs w/ family, friends. VideOh! is the easiest way to convert home movies to DVD.

Connect: VideOh! Hardware Connecting the hardware is easy –Power cord –Familiar RCA VCR connections between VideOh! and camcorder –Simple USB plug-n-play between VideOh! and your PC Driver installation Software installation –Sonic MyDVD –ArcSoft ShowBiz

Create: Opening Wizard Create or Modify an existing project Directly transfer to DVD “Re-Edit” a DVD

Create: MyDVD Project Workspace “What you see is what you get” Import Edit Preview

Create: Importing Your Video Capture –Transfer footage from your camcorder using the Adaptec VideOh! DVD hardware Get movies –Import files already on your hard drive

Create: Capturing Your Footage Capture Window –Play your source video camcorder –Preview your video –Create chapter points –Start Capturing Burning a DVD is a two-step process. First, you bring your video into your computer (capture the video). Then, you write the video onto a disc.

Create: Your DVD Menu Captured video clips become thumbnails Rename menu title Rename thumbnail/chapter titles Edit your background –Still images –Videos Still or motion thumbnails

Create: Trimming Your Video Double clicking thumbnail allows you to edit your video clip –Trim the beginning and end –Select image for thumbnail

Create: Selecting a Style Edit Style –Background Still image Motion Audio –Theme –Fonts –Button styles

Create: Add Slideshow Digital pictures –Slide-to-slide transitions Fades, wipes, etc. –Rotate pictures –Add audio track –Select picture for thumbnail on DVD menu

Create: Preview Your DVD Simulates TV viewing Use virtual remote control

Create: Burn Your DVD Click Burn MyDVD will construct the DVD and notify you when its ready On average, a 30 minute DVD or VCD can take from 30 minutes to 2 hours to burn depending on the speed of your computer).

Share Your DVD Finished DVD is ready to be shared and played on any compatible DVD players Easier to mail than a bulky VHS tape Jump to your favorite moments If you don’t have a DVD burner, you can use your existing CD burner to create Video CDs that can also be played on DVD players.

Exclusive: Burn now, Edit later (OpenDVD) Traditional edit-centric DVD-creation method The VideOh! approach Edit later!

VideOh! Summary Target: Analog video camcorder users –Want to preserve –Want to share –Not too tech-savvy Quick, basic steps to move from tape to DVD Easy to pick-up out of the box –No advanced editing skills needed Adaptec brings “niche” technology to the mainstream With VideOh! the main point is to quickly get video tape onto DVD, then edit later, if you want.