The solution to your traffic headaches

TrafikJungle team 2010 ® Business Model TrafikJungle is a service provided to the drivers that live in the main cities of Mexico (Mexico city and Monterrey city) and their metropolitan areas that helps them to avoid traffic jams and arrive earlier to their destination. The service consists on a road monitoring system that senses the flow of vehicles on the main streets of the city. This information is translated into a status for that specific section of the road which is then reported to the drivers through out several means of communication. The system has the functionality to calculate the estimated time of arrival from one point to another where the service is provided. The status of the traffic can be consulted through out the following technologies: –Directly on our website –Via SMS message –Or directly to your GPS enabled device (Garmin / TomTom)

TrafikJungle team 2010 ® Business Model Some of the benefits of using TrafikJungle are: Save time: by reducing the time spent on the road Greener: by consuming less fuel while reducing CO 2 emissions and pollution Relax: by being able to spend less time in the stressful traffic jams and by being able to dedicate more quality time for yourself Save money: by reducing fuel consumption

TrafikJungle team 2010 ® Concept 5 veh./min Avg. speed 7 km/h GPRS message sent to “TrafikJungle’s Control Center” (TJCC) Traffic sensor Traffic counter Antenna

TrafikJungle team 2010 ® Concept GPS devices (2nd phase) Website Mobile phones TrafikJungle Control Center GPRS Provider

TrafikJungle team 2010 ® Concept (SMS) Dial TrafikJungle SMS number Type your message in the format: Status + Street name or code + Direction And Send your message NEVER send SMS messages while driving a car. It could result in injuries or death to third parties or yourself.

TrafikJungle team 2010 ® Concept (SMS) You will receive a SMS message containing information with the status of the street (1) and direction you entered. (1) Consult the list of available streets NEVER send SMS messages while driving a car. It could result in injuries or death to third parties or yourself.

TrafikJungle team 2010 ® Concept (Website) Log in to: Browse the map and observe the status of different streets. If you select a section, it will display a bubble window containing relevant information of it. You can also subscribe and configure your SMS alerts online.

TrafikJungle team 2010 ® Av. Morones Prieto – MTY22 Direction: West Traffic status: Slow Estimated time to: Av. Humberto Lobo - 15 mins Av. Santa Barbara - 17 mins Av. Corregidora - 25 mins Concept (Website) Map zoom in Arrow indicating the traffic sense and traffic status of the street Bubble displaying relevant information for that specific street and direction

TrafikJungle team 2010 ® Concept (GPS device) In a second phase the TrafikJungle service will be available through GPS enable devices (TomTom and Garmin). The GPS device should have the Traffic function that allows it to receive traffic information via RF.

TrafikJungle team 2010 ® Elevator Pitch TrafikJungle will change the lives of Mexico City's and Monterrey’s automobiles owners by reducing commuting times by 20%. With a potential market of more than 5.5 million automobiles, TrafikJungle offers automobile owners an efficient and uniquely interactive method for obtaining real-time traffic and mapping information. TrafikJungle is not only an Internet based company, it also supports mobile and wireless platforms. Our experienced team software, hardware and electrical engineers and human factors specialists have spent four years bringing TrafikJungle to life. This type of technological platform is new to the Mexican market, so the potential is enormous. TrafikJungle isn't just another internet site, it develops time saving traffic services. The company is committed to saving time, money and gas on the road by delivering real-time traffic information where it is needed most — in the vehicle. We offer a community that breeds interaction, education, and discussion. We are open to work on solutions for B2B and government. We are anticipating $11.2 MM USD in sales in the first 3 years of operation.

TrafikJungle team 2010 ® Not direct competitor Need to reduce commuting time in a complicated city Accessibility Internet Web-enabled cell phones (iPhones, NexusOne, Blackberry, and many others) SMS messages via cell phone GPS devices (2nd phase) Why it will work?

TrafikJungle team 2010 ® Offer real-time traffic conditions Reduction in commuting time No more “Living” in the car. Increase your available time Help reduce overall traffic congestion Contribute with the reduction of carbon emissions Save money Health issues Reduce stress Value offer objective

TrafikJungle team 2010 ® TrafikJungle will deliver real-time traffic information in the car, home, or at the office with the objective of reducing wasted time and unnecessary stress on the road. Currently the only service available are 50 traffic cameras located in different areas around Mexico city. The images can be accessed only via cell phone. There is a potential risk of having an accident while driving and watching the cameras in your cell phone at the same time. Unique contribution/advantage

TrafikJungle team 2010 ® Market Opportunity In the first phase more than 5.5 million automobile owners in Mexico City and Monterrey, seeking for a faster way to get to their homes. Mexico City holds one third of the country's automobiles. Mexico City surpasses New York and Tokyo in the total number of automobiles. Each year 250 thousand cars are added to Mexico City's streets. Traffic jams are common.

TrafikJungle team 2010 ® Risks INTERNAL Success of software development Technical support Budget Lack of vision (what this projects really wants to accomplish?) EXTERNAL Government Regulations Official authorization to operate and install the sensors Bureaucratic proceedings Uninterested customers to use this service Vandalism Steal or damage of hardware (sensors and readers) placed in the streets

TrafikJungle team 2010 ® Project phases 1)Define project scope 2)Identify functionalities of the system 3)Develop functional design 4)Vendor selection for software and hardware 5)Develop software solution 6)Install sensors on streets 7)Install TJ’s Control Center 8)System testing and user acceptance 9)Release service to end users

TrafikJungle team 2010 ® Project Gantt Activity Year Project kick off Create conceptual designs Create functional designs Software development Sensors implementation Control Center setup Hardware acquisition Testing Go-live (service available to the customers) The estimated time of the project implementation is around 9 months

TrafikJungle team 2010 ® Results & benefits Real time traffic conditions. Less traffic jam for the city. Better use of alternative roads for same destination. Improvement of quality of life (for drivers). Based in statistics, this solutions can also help to the government where new highways or main streets are needed.

TrafikJungle team 2010 ® Additional information According to the Mexican Institute of Transport & Development, the number of automobiles in Mexico City increased over 40% in the last 5 years, while roads have increased by less than 16%. Building new roads to keep up with this demand is both impossibly expensive and often impractical in metropolitan areas. Giving drivers real-time traffic conditions enables taking alternative routes or changing departure times to avoid traffic, benefiting both the individual driver as well as helping reduce overall traffic congestion in the community.

TrafikJungle team 2010 ® Revenues will be obtained through four different channels: -SMS.- Providing on demand information to the customers via SMS messages send to mobile devices - $40 USD annual fee.- Unlimited messages - $15 USD monthly fee.- Up to five messages per day - On demand messages $0.50 USD (out of plan) - Web Subscription.- Users will access the web page where they will be able to see real time traffic status in Google maps -$40 annual fee.- One year access to the TrafikJungle web page -GPS devices.- Users will receive via radio frequency (RF) the real time traffic status - $40 annual fee.- Unlimited messages per year - $15 monthly fee.- Unlimited messages per month - Advertising.- TrafikJungle will charge advertisement space in the web page - Advertising customers will be charged based on the number of “clicks” over their respective ads. Sales

TrafikJungle team 2010 ® Sales

TrafikJungle team 2010 ® Capital Required

TrafikJungle team 2010 ® Return of investments Income statement 5 years forecast

TrafikJungle team 2010 ® The initial investment of $747,600 will be recovered before the end of the second year. This conclusion is based in the following calculation: - Initial investment: $ 747,600 - Discounted rate: 12% - Cash flows per year: - Year 1: $548,730 - Year 2: $722,178 Return of investments

TrafikJungle team 2010 ® Q&A