Web Communication for UNICEF-led Clusters

MODELCostFlexibilityUser-friendly (Visitor) User-friendly (Manager) Utility for Clusters HR.INFONo cost. If custom pages required, DRUPAL expert needed. Low. Layout, branding, structure are not flexible Medium. Simple structure and navigation. Persistent layout problems. Medium to advanced knowledge of DRUPAL is needed. IM= High Advocacy= LOW CPWG/ GBV Model USD incl. Yearly fee High. Designed for target audience High. Simple navigation set for target audience. Basic WORDPRESS knowledge - Intuitive IM= Medium Advocacy= High Google Sites No cost, with basic version. Low. Layout and structure are fixed. High. Easy to navigate and intuitive as many Google apps. Low. Need GOOGLE account. Unsupported Java & files IM=Medium Advocacy=M edium Ownership? UNICEFCost to the Cluster, and UNICEF Low. Layout and structure fixed Medium.Simple templates and pages are consistent through site. CMS is not user friendly. Share Point will not be open source IM=Medium Advocacy= Low - UNICEF branding

Cluster specific needs - Improve the visibility of Country websites and strengthen this section in providing tools, lessons learned, best practice and; - Strengthen the Information management section and provide more examples from the field. Partners specific needs - Need to make site more user-friendly and more appealing and improve the visual identity of the GNC. - Information on the GNC Working Groups and Task Forces (and SAG page) needs improvement. Main findings: -Simple to navigate, content is rich (tools & resources, training packages), however concerns raised with UNICEF hosting/branding and architecture of the UNICEF website. -It is globally seen as an essential tool to support field-based staff and also for communicating the work of the GNC externally. -Global improvements need to be made in providing more visibility and support to Country- level websites. -Need for more lessons learned and more globally successful tools and examples developed in country (discussion forum). -Sections that need improvement: RRT, Inter-Cluster Coordination, Communication & Advocacy Global Nutrition Cluster Website Review – Preliminary findings Cluster (field): 9 Coordinators, 2 IM, 3 other Cluster members – All mostly UNICEF Partners (global): 10 INGOs, 4 UN, 2 Donors, 1 Academia, 1 Gvmnt, 2 independents

 Constituton of a Web TaskForce: 1. Improve and expand the suggested model 2. Oversee the migration process 3. Review alpha version of the new platform (layout, structure, content)  4 conference calls – from August through end of September