Enterprise Business Intelligence Applications Beth Pfunder

<Insert Picture Here> Business Intelligence Overview

Performance Management Business Intelligence Foundation Oracle’s EPM System EPM Workspace Performance Management Applications BI Applications Business Intelligence Foundation Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart OLAP SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process

Open Business Intelligence Leverage your Existing Investments One Platform, One Model, Multiple Delivery Channels Data Integration Ad-hoc Analysis Interactive Dashboards Essbase Analytics Reporting & Publishing Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration Common Enterprise Information Model Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart Essbase SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

Oracle BI Applications Complete, Pre-built, Best Practice Analytics Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Churn & Service Trends Marketing Procurement & Spend Supply Chain & Order Management Financials Human Resources Pipeline Analysis Forecast Accuracy Sales Team Effectiveness Up-sell/ Cross-sell Cycle Times Lead Conversion Campaign Effectiveness Customer Insight Product Propensity Loyalty & Attrition Market Basket Analysis Campaign ROI Direct / Indirect Spend Buyer Productivity Off Contract Purchases Supplier Performance Purchase Cycle Time Employee Expenses Revenue and Backlog Inventory Fulfillment Status Customer Status Order Cycle Time BOM Analysis General Ledger Accounts Receivable Payable Cash Flow Profitability Expense Management Employee Productivity Compensation Compliance Reporting Workforce Profile Retention Analysis Return on Human Capital and Other Operational & Analytic Sources Source adapters: Oracle BI Suite Enterprise Edition Plus Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 5 5

Oracle BI Applications Asset Liability Management BI Footprint for FSI Oracle BI Suite EE Plus Ad-hoc Analysis Proactive Detection and Alerts MS Office Plug-in Reporting & Publishing Interactive Dashboards Disconnected Analytics Web Services Oracle BI Applications Procurement & Spend Financials Human Resources OFSA Application Computation Engines FDM Aggregates Atomic data Oracle BI Server Common EI Model Profitability Asset Liability Management BI Apps for FSI CRM Sales, Service & Marketing Oracle BI Server Common Enterprise Information Model Other Data Sources Hyperion MS Excel Syndicated

What is an Oracle BI Application? 1 Integrates Data for Analysis and Reporting Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards, SAP and other sources into an integrated data warehouse optimized for analysis 2 Provides User-Friendly Analytic Model of Enterprise Information and Metrics Embedded best practice calculations, metrics, and KPIs Easy for business people to access, analyze, and use the information 3 Delivers Personalized Performance Dashboards for Everyone Thousands of pre-built dashboards, reports, and alerts by business function and role 1 2 3 Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 7

Oracle BI Applications Provide a Single Integrated View of Enterprise Information INTEGRATED DATA WAREHOUSE Integrated enterprise-wide intelligence Summary level to lowest level of detail Data warehousing best practices – conformed dimensions, lowest level of granularity, full change histories for time comparisons, built for speed, extensible DATA INTEGRATION FROM MULTIPLE SOURCES Call center telephony (IVR, ACD, CTI) Syndicated data Universal Adapters Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 8 8

Achieving Insight through Oracle BI General Ledger Analytics Incorporates detail-level general ledger transactions and cash flow analysis across locations, customers, products, sales territories, distribution channels, and business units Payables Analytics Provides visibility into payments due to suppliers and expense line detail so managers can manage cash outflows and control expenses. Procurement and Spend Analytics Increase visibility into direct and indirect spend, product delivery schedules, payment and employee expenses. Reduce spend through demand aggregation and strategic sourcing initiatives Compensation Increase performance of organization by understanding and leveraging pay and performance relationship. Decrease costly compensation errors

Unrivaled Integration with Oracle Apps Extends BI Value. Lowers TCO. Seamless navigation from analytical information to transactional detail ACTION LINKS – “INSIGHT TO ACTION” One login. Right content for each user. INTEGRATED SECURITY Data Security User Object BPEL, ESB Oracle BI Intelligence-driven business processes INTEGRATED WORKFLOW View performance “in-context” with budgets and plans INTEGRATED WITH PLANNING AND EPMS Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 10

Benefits of OBI Applications Easily extendable for additional dashboards and KPIs Supports the ability to incorporates content from multiple sources Provides ability for Ad-Hoc analysis via Answers Provides better user experience with guided analytics, alerting and overall UI Ability to embed in EBS, PSFT and Siebel application portal Leverages next generation BI platform Future proofed investment on the road to Fusion

“Revenues for the industry have fallen, while expenses have increased”

Business Intelligence Customers High Tech Life Scinces 13

Financial Service Customers Fidelity Financial Analytics (EBS) HR Analytics (Universal Adapter) Amex Implementing Financial Analytics (EBS) Implementing HR Analytics (PSFT) Humana Credit Suisse HR Analytics (PSFT) Procurement and Spend Planned in ‘09

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