Making Sense of Oracle’s Business Intelligence Tools July 19, 2007 Erez Azaria

Agenda Introduction Understanding the Pieces Business Intelligence Tools –Standard Edition –Enterprise Edition –In Review - Platforms Business Intelligence Applications –DBI –Fusion Intelligence –Oracle BI Applications –In Review - Applications OBI EE: Delivering Value in the Real World

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Agenda Introduction Understanding the Pieces Business Intelligence Tools –Standard Edition –Enterprise Edition –In Review - Platforms Business Intelligence Applications –DBI –Fusion Intelligence –Oracle BI Applications –In Review - Applications OBI EE: Delivering Value in the Real World

Understanding the Pieces

Agenda Introduction Understanding the Pieces Business Intelligence Tools –Standard Edition –Enterprise Edition –In Review - Platforms Business Intelligence Applications –DBI –Fusion Intelligence –Oracle BI Applications –In Review - Applications OBI EE: Delivering Value in the Real World

Oracle BI Standard Edition Oracle BI Discoverer Oracle BI Warehouse Builder BI Spreadsheet Add-in Oracle BI Beans Oracle Reports Optimized to work with an Oracle environment!! Common Component Architecture –Oracle BI Discoverer –Discoverer Portlets –Spreadsheet Add-in –Leverage Oracle DB built in analytic and pl/sql functions

Oracle BI Enterprise Edition Oracle Business Intelligence Suite Enterprise Edition (OBI-EE) offers the complete spectrum of BI capabilities. Designed for use by anyone Provides intelligence across virtually any data source Based on a proven, modern, web Services-Oriented Architecture Delivers next-generation business intelligence capabilities

Oracle BI Enterprise Edition Enables Consistency, Security, Reuse, Flexibility Presentation Layer Physical Layer Semantic Object Layer User roles, preferences Simplified view Logical SQL interface Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Map Physical Data Connections Schema Multi-layered Abstraction Separation of physical, logical and presentation layers Logical modeling builds upon complex physical data structures Logical model independent of physical data sources, i.e. can be remapped to another data source quickly

Oracle BI Enterprise Edition Enables Consistency, Security, Reuse, Flexibility Role-based views of the information Consistent definition of business measures, metrics, calculations Model once, deploy anywhere Across any data source!!! Presentation Layer Physical Layer Semantic Object Layer User roles, preferences Simplified view Logical SQL interface Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Map Physical Data Connections Schema

Oracle BI Enterprise Edition BI Answers Ad-hoc information exploration Multi-dimensional analysis Works against a logical view of information from multiple data sources in a pure web environment. Easy dashboard and notification creation BI Interactive Dashboard Rich, interactive pure web dashboards Personalized interactive dashboards Guided analytics BI Delivers Alerting engine to capture and distribute notifications via multiple channels in response to pre-defined business events to speed decision making Automated analytic workflows and processes Manage delivery to mobile devices BI Briefing Books Capture a snapshot of an Oracle Dashboard allowing the information to be viewed offline presentation style.

Oracle BI Enterprise Edition BI Disconnected Analytics Provide Answers and Dashboards to users on computers disconnected from the network. BI Office Plug-ins Synchronize information from Answers, Dashboards and Reports to Microsoft Word, Excel and PowerPoint. BI Publisher Scalable reporting tool to generate reports from multiple data sources (delivered as XML) in multiple document formats and to multiple delivery channels.

Oracle BI Enterprise Edition BI Server Highly scalable, highly efficient query and analysis server Efficiently integrates data from multiple relational, unstructured, OLAP and pre- packaged application sources, Oracle and non-Oracle Also incorporates calculations, multiple languages, and complex hierarchies in a single piece of metadata which is both aggregate and fragment aware Enables ease of use for business users while reducing IT involvement. Streamlined server deployment, Unified security Single web-based administration Data Federation and caching are including as part of the core platform

In Review - Platforms DescriptionStandard EditionEnterprise Edition PlatformOracle Centric.Separation of: End User BI Tools Business Metadata Data Source HeterogeneityOracle Centric – effort required to integrate non-Oracle data sources. (Still Oracle DB Centric for Query Submission) Enterprise BI Platform; Source Independent (Oracle and Non-Oracle) Intelligently Combine Data - Multiple DW(s), OLAP, and Apps - Historical and Real Time Disconnected /Off- Line NoYes MS Office IntegrationExcelExcel, Word, PowerPoint Report DistributionLimited Alerting, Report Distribution, and Workflow Support “BI Delivers” – full support for scheduling and distributing reports Development Integration Limited support of open APIs and Integration Advanced Web Services Integration Capabilities (SOA/BPEL)

Agenda Introduction Understanding the Pieces Business Intelligence Tools –Standard Edition –Enterprise Addition –In Review - Platforms Business Intelligence Applications –DBI –Fusion Intelligence –Oracle BI Applications –In Review - Applications OBI EE: Delivering Value in the Real World

Daily Business Intelligence (DBI) Out-of-the-Box : –Predefined Roles –Predefined Key Performance Indicators (KPIs) –Drill-Down Reports Embedded EBS Role-based Security Data Synchronization –Summary Tables & Materialized Views –Refresh Daily or As Desired Runs Directly from Transactional System – No Separate Reporting Infrastructure Required Summaries Transactions

Fusion Intelligence - EBS Edition Leverage Existing DBI Capabilities & Investment Greater Flexibility to meet Reporting Requirements (i.e.adhoc reporting) Greater Extensibility with Developing Custom KPIs Greater Personalization: Add, Rearrange, Hide or Rename Dashboards, Reports, Graphs etc. Integrate Information from 3 rd -party Data Sources (i.e.unify DBI and Non- DBI information) Summaries Transactions

Fusion Intelligence - EBS Edition Financials Intelligence General Ledger –AP Expenses (GL) –AR Revenue (GL) –GL Activity –Budget Accounts Payable –AP Invoices –AP Invoices Aging (Due & Past) –AP Payments Schedule Accounts Receivable –AR Adjustments –AR Payments Schedule –AR Receipts –AR Invoices –AR Aging Receivables Sales Credits Compliance CRM Intelligence Supply Chain Intelligence Human Resources Intelligence Procurement Intelligence Order to Revenue Order Fulfillment and Shipping Manufacturing (Process and Discrete) Inventory (Process and Discrete) General Ledger Sales Opportunity Sales Pipeline Sales Forecasting Service DBI Workforce Activity and Deployment DBI Compensation Salary Summarization DBI Leave and Absences HCM EUL Recruitment Pipeline HCM EUL Recruitment Vacancies Procurement Management Supplier Management

Oracle BI Applications  Prebuilt ETL Adapters for Oracle EBS, PeopleSoft, Siebel, SAP, others  Prebuilt DW Design, extensible to your requirements  Pre-mapped metadata repository, incorporating best practice metrics and calculations  Prebuilt role/function based Dashboards, Reports, and Alerts

In Review - Applications DescriptionDBIFusion IntelligenceOracle BI Applications PlatformDBI: Integrated reporting tool fully contained on the EBS platform, no separate tools (licensing) required. DBI Licensing + OBI EE: Standardize enterprise wide on a single BI Platform Application Intelligence + OBI EE: Standardize enterprise wide on a single BI Platform HeterogeneityEBS OnlyEBS + External Data Sources Support for data from any Source (Oracle, DB2, SQL, etc) Support for data from multiple ERP instances (SAP, EBS, PS, JDE) Ad HocNoneFull Ad hoc capabilities ExtensibilityLimited capabilitiesFull capability to customize metrics and dashboards Full capability to customize metrics, dashboards, and extend data model Data LayerData resides in transactional DB Data resides in separate instance

Agenda Introduction Understanding the Pieces Business Intelligence Tools –Standard Edition –Enterprise Edition –In Review - Platforms Business Intelligence Applications –DBI –Fusion Intelligence –Oracle BI Applications –In Review - Applications OBI EE: Delivering Value in the Real World

Delivering Value – a Real World Example CLIENT PROFILE Global solutions provider of computer products and services that guarantee continuously available processing for applications INDUSTRY Hi-Tech / Communications SIZE $ 250M Revenue ~1,000 Employees ORACLE FOOTPRINT Since late-1990’s, Oracle E- Business 10.7 PAIN POINTS Impossible to create a 360 view of customers for analysis Single reports from Oracle unable to meet the business need Extensive use of Excel to merge data from multiple sources and present information As data increased, uncertainty of data validity and “True Source” of data also increased Abstracting reporting metrics from the underlying transactional data

Delivering Value – a Real World Example SOLUTION FOOTPRINT Built a financial data mart Secured end user access to a GUI front-end for easy access to standard reports and ad hoc reporting capabilities Oracle BI components: –Oracle Warehouse Builder (ETL) –Oracle BI Server –Oracle BI Answers –Oracle BI Dashboards WHY OBI? Reporting capabilities met or exceeded all requirement’s Group sharing by end-user Ease of creating Dashboards Leveraged existing Oracle skill sets Future leveraging of Oracle 11i and Business Process Management Single Vendor Competitive Pricing

Delivering Value – a Real World Example KEY DIFFERENTIATORS Immediate comparison of Actual vs. Forecast data in a single report –Old method: Several Business Object/Excel iterations spanning hours. Immediate fiscal year trend analysis –Old method: 10+ hour query processing Users have easy to navigate front-end (BI Answers) and easy to understand presentation model of the data mart (via BI Server). Confidence in the integrity of report data IT control of end user access to data through BI Server ETL programs easily maintainable through the OWB interface.

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