1 Confidential iPad mini

2 Confidential Tablet Data: Apple Tablet Shipments Tablet Mix of Apple’s Projected 100Mu Shipments: iPad’s: 45Mu iPad Mini: 55Mu “Apple sold significantly more iPad Minis in the quarter ending on March 30 compared to the previous quarter when the tablet started shipping. First-time iPad buyers have made up a large portion of iPad Mini purchases” ~ CEO Tim Cook, Apple CEO – Q1 Earnings call.

3 Confidential Why iPad mini??  iPad 4 accessories sales are down trending until iPad 5 is introduced. iPad 4 accessories will level off after iPad 5 introduction  iPad mini KeyFolios and Folios can help close our sales gap. Here are the products to make it happen!

4 Confidential KeyCover Hard Shell Keyboard for iPad mini and iPad mini 2 KeyCover™ for iPad® mini SRP: Value Hard Shell case that protects your iPad mini and acts as a stand Features  iPad mini snaps securely in place provides the ultimate in protection with our anti shock corners  iPad mini can be viewed in landscape or portrait  Auto /Wake sleep function  Dark anodized hard case finished with doomed feet to prevent case from sliding  Tactile keyboard with high-performance keys optimized for touch typist  Bluetooth® keyboard delivers wireless operation Availability August 2013 Q3 FY13 K39797US

5 Confidential KeyFolio ™ Thin for iPad mini and iPad mini 2 KeyFolio™ Thin for iPad® mini SRP: Value Folio and hard shell case that protects the iPad mini Features  iPad mini snaps securely in the hard shell to protect the back of the iPad mini.  The folio protects front of the iPad mini.  iPad mini can be viewed in multiple angles  Auto /Wake sleep function  Domed feet on the hard case, to prevent case from sliding on any surface  Tactile keyboard with high-performance keys optimized for touch typist  Bluetooth® keyboard delivers wireless operation Availability August 2013 Q3 FY13 K39796US

6 Confidential KeyFolio(TM) Pro 2 Removable Keyboard, Case & Stand for iPad mini and iPad mini 2 KeyFolio Pro 2- for iPad Mini SRP:79.99 K39755 Value  Bluetooth® Keyboard case for iPad Mini Features  Tactile keyboard with high-performance keys optimized for touch typist  Removable Bluetooth® keyboard delivers wireless operation  Secured Velcro® fastener ensures tablet vertical stability  Adjust View angle ranges 20°to 70°  Easy port access for Mini iPad controls and connector. Cut outs for I/O ports. Availability Now

7 Confidential Competitive Analysis: KeyFolio™ Thin Keyboard CaseLogitech Folio for iPad mini ZAGGkeys PROfolio iPad mini Kensington KeyFolio Thin Price$89.99$99.99$79.99 Removable keyboardNo Multiple viewing angles NoYesNo Ultra ThinNoYes Domed feet for stability No Yes Backlit KeyboardNoYesNo New