Reporting Inbound Marketing Results & Account Review Framework xx/xx/xxxx.

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Presentation transcript:

Reporting Inbound Marketing Results & Account Review Framework xx/xx/xxxx

TRAFFIC GENERATION METRICS. ARE YOU GETTING THEM FOUND ONLINE?

3

4

Looks pretty good, but how do we know what had an impact and what didn’t?

Organic Traffic Observation #1 Observation #2

7 Organic Traffic

Instructions 8 Go to Reports -> Sources Sort by the time frame and time frames you wish to report on. You can show various time frames based on the client’s goals. Show the most current month and a 6 month / 12 month view. Sort by Visits – we are presenting on SEO

9 Instructions Take Screen Shot of the Graph Make sure to prepare to speak to Marketing Actions function

Keyword Summary Observation #1 Observation #2

11 Keyword Summary

12 Instructions Provide some background on why you selected the Keywords you selected – provide insight in Long Tail Keywords

13 Instructions Go to Contacts -> Keywords Tool and find the keywords you targeted. Click on the Keyword Show progress

Use Keyword Grader To Find Conversion Opportunities for Campaign

Inbound Links: Link Grader and Page Performance Observation #1 Observation #2

16

17

18 Blog Analytics

19 Blog Analytics INSERT SCREENSHOT

20 Instructions Go to Reports – Page Performance Change All Pages to HubSpot Blog

21 Instructions Sort by Views to check to draw attention to your client’s best performing blog posts

22

23

Monthly Reach Observation #1 Observation #2

Sources: Social Media Observation #1 Observation #2

26

27 Prospect Traffic Review:

LEAD GENERATION METRICS. ARE YOU CONVERTING THEIR VISITORS INTO LEADS?

29

30

Landing Page Results

Call To Action Results

33

34 What to Report On:

Results

Sources: 36

Compare Campaigns 37

CUSTOMER GENERATION METRICS. ARE YOU GETTING THEM CUSTOMERS?

39

40

Lead Nurturing Results

42

43

44 What to report on:

If we look at VISITS, where did most of our traffic come from?

If we look at LEADS, where did most of our leads come from?

If we look at CUSTOMERS, where did most of our revenue come from?

What Source converted CUSTOMERS at a higher rate?

49

Website Competitors Comparison Observation #1 Observation #2

Website Competitors Comparison grader&dr=90&met=GoogleIndexedPages&dm=1 ult.aspx?app=website- grader&dr=90&met=GoogleIndexedPages& dm=1 Observation #1 Observation #2

Website Competitors Comparison grader&dr=90&met=AlexaRank&dm=1 Observation #1 Observation #2

Make them frequent (monthly) Have a clear agenda + materials ready Prepare attendees, practice crowd control Save time for discussions/debrief

Resources Awesome Screen Shot: 54