Reporting Inbound Marketing Results & Account Review Framework xx/xx/xxxx
TRAFFIC GENERATION METRICS. ARE YOU GETTING THEM FOUND ONLINE?
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Looks pretty good, but how do we know what had an impact and what didn’t?
Organic Traffic Observation #1 Observation #2
7 Organic Traffic
Instructions 8 Go to Reports -> Sources Sort by the time frame and time frames you wish to report on. You can show various time frames based on the client’s goals. Show the most current month and a 6 month / 12 month view. Sort by Visits – we are presenting on SEO
9 Instructions Take Screen Shot of the Graph Make sure to prepare to speak to Marketing Actions function
Keyword Summary Observation #1 Observation #2
11 Keyword Summary
12 Instructions Provide some background on why you selected the Keywords you selected – provide insight in Long Tail Keywords
13 Instructions Go to Contacts -> Keywords Tool and find the keywords you targeted. Click on the Keyword Show progress
Use Keyword Grader To Find Conversion Opportunities for Campaign
Inbound Links: Link Grader and Page Performance Observation #1 Observation #2
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18 Blog Analytics
19 Blog Analytics INSERT SCREENSHOT
20 Instructions Go to Reports – Page Performance Change All Pages to HubSpot Blog
21 Instructions Sort by Views to check to draw attention to your client’s best performing blog posts
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Monthly Reach Observation #1 Observation #2
Sources: Social Media Observation #1 Observation #2
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27 Prospect Traffic Review:
LEAD GENERATION METRICS. ARE YOU CONVERTING THEIR VISITORS INTO LEADS?
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Landing Page Results
Call To Action Results
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34 What to Report On:
Results
Sources: 36
Compare Campaigns 37
CUSTOMER GENERATION METRICS. ARE YOU GETTING THEM CUSTOMERS?
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Lead Nurturing Results
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44 What to report on:
If we look at VISITS, where did most of our traffic come from?
If we look at LEADS, where did most of our leads come from?
If we look at CUSTOMERS, where did most of our revenue come from?
What Source converted CUSTOMERS at a higher rate?
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Website Competitors Comparison Observation #1 Observation #2
Website Competitors Comparison grader&dr=90&met=GoogleIndexedPages&dm=1 ult.aspx?app=website- grader&dr=90&met=GoogleIndexedPages& dm=1 Observation #1 Observation #2
Website Competitors Comparison grader&dr=90&met=AlexaRank&dm=1 Observation #1 Observation #2
Make them frequent (monthly) Have a clear agenda + materials ready Prepare attendees, practice crowd control Save time for discussions/debrief
Resources Awesome Screen Shot: 54