TODAY’S OBJECTIVES 10/7/2013 You will be able to:  Understand the persuasive techniques utilized in advertising  Collaborate with peers to determine which techniques are utilized with your specific ad Homework:  Memorize the different ad techniques. Determine key words that will help you to remember them

5 FACTS ON ADVERTISING 1.)Everything in ads is done on purpose 2.) Ads use persuasive techniques to influence your opinion 3.) Ads are not limited to selling goods 4.) Every ad represents the interest of someone 5.) Ads are meant to make you behave in a specific way

Five Questions to Ask When Analyzing Media Messages  1. Who created this message?  2. What creative techniques are used to attract my attention?  3. How might different people understand this message differently?  4. What values, lifestyles and points of view are represented in, or omitted from, this message?  5. Why is this message being disseminated (sent) or presented?

Let’s try it out… We are going to focus on a MasterCard advertisement

TODAY’S OBJECTIVES 10/8/2013 You will be able to:  Define persuasion techniques in your own words  Determine which techniques are utilized in your specific ads from yesterday  Consider: How do you know which persuasion technique(s) is/are being used? Why did the creators choose to use that/those technique(s)? Homework: Memorize persuasion technique definitions **Remember key words** Article #4 Due Friday – last one

Let’s finish focusing on that MasterCard advertisement

1. Who created this message? 2. What creative techniques are used to attract my attention? What type of persuasion? 3. How might different people understand this message differently? 4. What values, lifestyles and points of view are represented in, or omitted from, this message? 5. Why is this message being sent and presented?

TODAY’S OBJECTIVES 10/9/2013 You will be able to:  Identify persuasion techniques utilized in advertising Homework:  Persuasion techniques quiz tomorrow & article #4 due Friday!

TODAY’S OBJECTIVES 10/10/2013 You will be able to: Demonstrate your knowledge of advertising techniques Homework:  Article#4 due tomorrow!

YOUR JOB FOR TODAY MATERIALS:  Group list: Your team for today  Job: I will present an advertisement on the board, and together you must identify what persuasion techniques are being utilized. You will have 15 seconds to write down your answer(s) on the white board and hold it up. You should all take turns writing. Follow the order of your names. -I will be your timer I will let you know when time starts and ends  List of techniques: The different techniques are listed for you on the yellow handout. Notice…  Questions: There are questions on the back of your group list. Each of you are responsible for a specific question. After person #1 explains the persuasion techniques that you identified, I will ask the questions that follow.

We’re not ones to sip and tell, but Jen’s pretty into us (and our vapor-distilled purity)