Manshi, Rohit, Samandeep, Navpreet

Introduction Why Social Network Marketing? Various Social Networks Issues SWOT Analysis Discussion Questions Ng&feature=related

Social Networking………… It’s the way the 21 st century communicates today.

It’s natural Meet people Ask for advice or referrals Online Marketing Use in Business Nice-to-have, not a must-have Finding the networking niche Employers also use social networking sites to recruit

Blogging Personal Website sending Social network websites Search Engine Optimization

Launched in 2004 More than 400 million users worldwide 83% of companies uses Face book 700,000 + local business have active face book pages Revenue to be in Billions from 500 million in 5 years from now

Created in 2006 Described as the “SMS of the Internet” By March 2010, registered users increased by 1500% 3085 tweets after Los Angeles Lakers victory in the 2010 NBA Finals on June 17, 2010

Launched in 2003 With 3 million users, India is the fastest growing country as of 2009 More than 70 million registered users Available in English, French, German, Italian, Portuguese and Spanish

LinkedIn answers LinkedIn services Search LinkedIn LinkedIn groups Jobs on LinkedIn Generate sales leads

"It is the first FIFA World Cup in which social media websites will play an important role in connecting everyone who cares about the game of football" - FIFA president Sepp Blatter. 2,910 tweets per second in 30 seconds after Japan scored against Cameroon on June 14, 2010 in the 2010 FIFA WORLD CUP

Privacy Information Access Misuse of social networks Inconsistent participation Digital non savvy team Protection for children

Strengths Direct contact with audience More measurable Reaching people with lesser efforts Cost effective Strong, long term relationship Weakness Effort v/s Results Not good for outsourcing Ever changing environment Making up for mistakes Opportunities Being present where stuff happens Talent comes effortless Reach out to certain groups that traditional media cannot Threats More Competition Scope for error Presence of bigger players Less scope for revision

1)Is social media blurring the line between the public and private life? 2) What do you think would be the future of social networking?