By Jill Plotnikoff Set F. What is Social Network Marketing? Facebook Marketing Examples – uSocial – Nielsen Brand Lift – Beacon Other Social Networks.

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Presentation transcript:

By Jill Plotnikoff Set F

What is Social Network Marketing? Facebook Marketing Examples – uSocial – Nielsen Brand Lift – Beacon Other Social Networks Twitter Digg Conclusion References

305,170,180 Facebook users around the world 13,282,100 are Canadian

Usocial Nielsen Brand Lift Beacon

A marketing company Sells fans to Client Companies 1000 fans = $ fans=$ Helps set up Client Company pages

Facebook and Nielsen partnered Polls Facebook users on ads about: Purchasing Consideration Brand recognition Ad recall Message association The Brand Lift shows if the ads are effective Sells the information to Companies

Released in 2007, shutdown in 2009 Tracks Facebook users on other websites 9.5 million lawsuit due to Privacy Issues

Dell made $ in sales since 2007 from Twitter since it started “tweeting” about its outlet that sells refurbished computers Digg allows you to submit content of any type and have it immediately published and categorized on to the website.

Fast Growing market Ad spending increased 119% during August August 2009 Large Market: 305,170,180 Facebook users alone Future Primary Source of Marketing

Bosker, B. (2009, September 29). Nielsen, Facebook: New "Brand Lift" Online Marketing Product will Measure Ad Impact. Retrieved October 11, 2009, from Huffington Post: l_n_ html l_n_ html Coster, H. (2009, September 22). Facebook Will Help Advertisers Measure Effectiveness Of Social Ads. Retrieved October 2009, from Forbes.com: network-facebook.html network-facebook.html Dyer, B. (n.d.). Digg for victory: Improve your social networking to get real results. Retrieved October 11, 2009, from Marketing Donut.: networking-and-pr/digg-for-victory-improve-your-social-networking-to- get-real-results networking-and-pr/digg-for-victory-improve-your-social-networking-to- get-real-results

edition, F. T. (2009, September 19). Friends for sale. Retrieved October 11, 2009, from The Economist: Facebook.com, C. (2009, October 26). Check Facebook. Retrieved October 27, 2009, from Data for 10/26/2009: Hefflinger, M. (2009, September 24). Report: Time Spent on Social Networks, Blogs Triples in Past Yea. Retrieved October 11, 2009, from Digital Media Wire: hhttp:// social-networks,-blogs-triples-past-year USocial. (n.d.). Facebook marketing services... Retrieved October 11, 2009, from USocial: Wikipedia. (n.d.). Social media marketing. Retrieved from Wikipedia: