INTERNATIONAL RASPBERRY ORGANISATION CHINA 2014 AUSTRALIAN RASPBERRY INDUSTRY UPDATE Mr Albert Meeuwissen.

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Presentation transcript:

INTERNATIONAL RASPBERRY ORGANISATION CHINA 2014 AUSTRALIAN RASPBERRY INDUSTRY UPDATE Mr Albert Meeuwissen

FRESH BERRY PRODUCTION Raspberry production in Australia continues to be mainly for fresh fruit consumption. Wholesale Markets in major cities Direct Supplier contracts with Supermarkets Farm gate sales and Pick Your Own Farmers Markets Providores International Raspberry Organisation China 2014

MAKING PRODUCE STAND OUT ON THE SHELF PACKAGING

International Raspberry Organisation China 2014 HISTORY ON PROCESSING BERRIES IN AUSTRALIA SMALL FARMS. LOCAL FACTORIES.

AUSTRALIAN DOMESTIC AVAILABILITY Increase of availability on the supermarket shelf. Many new brands appearing Demand increasing for availability of frozen fruit for home use. Preference for Australian produce but hard to find. International Raspberry Organisation China 2014

AUSTRALIAN RUBUS GROWERS ASSOCIATION International Raspberry Organisation China 2014 ARGA has changed its name to RABA Raspberries and Blackberries Australia

International Raspberry Organisation China 2014 ALBERT MEEUWISSEN THANK YOU FOR LISTENING

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