Objective: Describe the importance that vision and mission statements have for organizations Power of Vision and Mission

What Are We Trying to Become- Vision A vision is a future state of being for an individual, a team, a department, an organization, a community, a nation, or the world. It is “beginning with end in mind”, Stephen Covey. It appeals to the best in people, motivating them to contribute to something greater than themselves and to deliver outputs that will make positive differences in the lives of others. Visions energize!!!!

Examples

Your Turn Look for an example of a vision statement online and post it under the announcement in Google Classroom for conversation. Which ones do you like best? Why? Create a Vision statement for our class!

BRAIN BREAK People-To-People

What We Do- Mission Mission statements define specifically why it is in business, what it produces, and goals that are linked to high quality, continuous improvement, and ongoing customer satisfaction.

Examples Marriott: “Grow a worldwide lodging business using Total Quality Management principles to continuously improve preference and profitability. Out commitment is that every guest leaves satisfied.” Define specifically why it is in business Worldwide lodging business What it produces n/a Goals that are linked to high quality Improve preference and profitability Ongoing customer satisfaction Committed to every guest leaving satisfied

Gerber: “The people and resources of the Gerber Products Company are dedicated to assuring that the company is the world leader in, and advocate for, infant nutrition, care, and development.” Define specifically why it is in business Advocate for infant nutrition What it produces Infant food and formula Goals that are linked to high quality Become world leader in nutrition care for infant development Ongoing customer satisfaction Dedicated to assurance

Kellogg: “Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value.” Define specifically why it is in business Provide nutritious foods at a reasonable consumer price What it produces Food Goals that are linked to high quality Building long-term growth in volume and profit and become a world leader in the market Ongoing customer satisfaction Committed to providing nutritious foods

Southwest Airlines: “ The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” Define specifically why it is in business Transportation What it produces n/a Goals that are linked to high quality High quality, warmth, friendliness, pride Ongoing customer satisfaction Dedicated to highest quality of customer service

Your Turn Look for an example of a mission statement online and post it under the announcement in Google Classroom for conversation. Which ones do you like best? Why? Create a Mission statement for our class!