Mobile apps: an engine of growth inside “One content, multiple distribution” Robert Berza

Topics Short introduction into CME Divisions CME strategy: one content, multiple distribution Case study: StirileProTV –From TV to Internet –Moving to mobile site –Building the first iOS app –Roll-out to Android –Moving back to TV, via Internet Q&A Agenda:

CZECH REPUBLIC - BROADCAST OVERVIEW CZECH REPUBLIC - BROADCAST OVERVIEW TimeMonTueWedThuFriSatSunTimeMonTueWedThuFriSatSun 06: :30 06: :00 07: :30 07: :00 08: :30 08: :00 09: :30 09: :00 10: :30 10: :00 11: :30 11: :00 12: :30 12: :00 13: :30 13: :00 14: :30 14: :00 15: :30 15: :00 16: :30 16: :00 17: :30 17: :00 18: :30 18: :00 19: :30 19: :00 20: :30 20: :00 21: :30 21: :00 22: :30 22: :00 23: :30 23: :00 FY 2011 PT Audience Share (%) CME operates leading TV stations in 6 countries from CEE CME enjoys dominant position in prime time driven by news programs and strong local productions We have a total of 30 commercial channels that reach into homes of around 50million people in CEE CME operates leading TV stations in 6 countries from CEE CME enjoys dominant position in prime time driven by news programs and strong local productions We have a total of 30 commercial channels that reach into homes of around 50million people in CEE Broadcasting Division: audience generation

Expozitura (CZ) Crime/action series Expozitura (CZ) Crime/action series Bet with Life (RO) Long running series Bet with Life (RO) Long running series Headnuts (SL) Sitcom Headnuts (SL) Sitcom Lara’s Choice (HR) Long running series Lara’s Choice (HR) Long running series The Voice (RO) Talent show The Voice (RO) Talent show Let’s Dance (SK) Talent show Let’s Dance (SK) Talent show Got Talent (SL) Talent show Got Talent (SL) Talent show 26.0% share 30.8% share Got Talent (RO) Talent show Got Talent (RO) Talent show 51.7% share 18.1% share Home Wars (BG) Sitcom Home Wars (BG) Sitcom 48.3% share 33.2% share 39.4% share 37.8% share Superstar (CZ/SK) Talent show Superstar (CZ/SK) Talent show 31.6% share CZ 41.8% share SK 31.6% share CZ 41.8% share SK 64.0% share 886 hours of Fiction 1,483 hours of Reality & Entertainment 1,483 hours of Reality & Entertainment Media Pro Entertainment is the engine of CME’s strategy: One content, multiple distribution MPE delivered in ,369 hours of content to TV & New Media and plans to constantly grow each year the amount of content MPE has complex production facilities that can easily deliver exclusive content or original production for Voyo MPE: content generation

New Media Division operates over 60 portals across CME CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans New Media Division operates over 60 portals across CME CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans Romania Portfolio: 20 websites, 7 mobile sites & 3 apps Monthly audience: 5,7m Unique Visitors Average daily audience: 650,000 Unique Visitors Apps downloads: over 200,000 Facebook fans: No1 in multiple categories: TV, Sport, News, Shows Portfolio: 20 websites, 7 mobile sites & 3 apps Monthly audience: 5,7m Unique Visitors Average daily audience: 650,000 Unique Visitors Apps downloads: over 200,000 Facebook fans: No1 in multiple categories: TV, Sport, News, Shows New Media: expansion to new audiences and distribution

6 Revenue Diversification via Content:  Develop and create original content sellable in all content windows and on all platforms  Increase pay revenue from local content, especially digital content windows 2011: One content, multiple distribution Notebooks & PCs Smart & Mobile Phones Tablets TV sets Consumer reception devices Physical content delivery Cinemas Shops, retail chains Internet & Mobile IPTV Cable Satellite / DTH Analogue / Digital Terrestrial / DTT Digital content rights windows Download to own / EST Transaction VOD Subscription VOD Ad supported VOD Premium VOD PPV Pay TV Free TV Post Free TV Theatrical Home Video Traditional content rights windows News R&E Fiction Sports

Case study:

Product development: TV and website No.1 Evening News Program in Romania, since launch in 1995 Morning News Program In Romania, since launch in 2001 News portal in Romania, in March 2009, 6 months after launch (monthly UV) Portal in Romania, in February 2012 Romanian news brand on Facebook.com, from 2011 Evening News Program in Romania, since launch in 1995 Morning News Program In Romania, since launch in 2001 News portal in Romania, in March 2009, 6 months after launch (monthly UV) Portal in Romania, in February 2012 Romanian news brand on Facebook.com, from 2011

Going mobile: the beginning 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen) Since 2009 Mobile web usage doubling every year (Nielsen) 2010: Mobile Internet will soon overtake fixed Internet (Morgan Stanley) 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen) Since 2009 Mobile web usage doubling every year (Nielsen) 2010: Mobile Internet will soon overtake fixed Internet (Morgan Stanley) December 2008: Launch m.stirileprotv.rom.stirileprotv.ro 2009 & 2010: automatic distribution of news, light cross editorial actions 2011: re-launch & aggressive push: TV, website, mobile sites inside the portfolio April 2012: No 1 News mobile site in RO December 2008: Launch m.stirileprotv.rom.stirileprotv.ro 2009 & 2010: automatic distribution of news, light cross editorial actions 2011: re-launch & aggressive push: TV, website, mobile sites inside the portfolio April 2012: No 1 News mobile site in RO No.1

Riding the smart phones’ wave: first app, iOS 2010: Let’s do it! Q1 2011: launch news app in Slovenia for news portal (24ur) Q2 2011: review feed back and challenges and rebuild the app for roll-out across CME July 2011: launch new version in Croatia, iPhone only. Great feed-back from consumers August 2011: immediate roll-out in Romania and in parallel develop iPad version on the same principles September 2011: launch iPad app and roll-out across CME including Czech Republic October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News & advertising 2010: Let’s do it! Q1 2011: launch news app in Slovenia for news portal (24ur) Q2 2011: review feed back and challenges and rebuild the app for roll-out across CME July 2011: launch new version in Croatia, iPhone only. Great feed-back from consumers August 2011: immediate roll-out in Romania and in parallel develop iPad version on the same principles September 2011: launch iPad app and roll-out across CME including Czech Republic October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News & advertising

Stirile ProTV iOS App results Over 55,000 push notifications active Up to 20,000 visits / day Up to 10,000 video views / day Over 55,000 push notifications active Up to 20,000 visits / day Up to 10,000 video views / day No.1

Rolling out to Android May 2011: People now want Android more than iOS January 2012: Android Apps Gets Downloaded More, and are Pricier than iPhone Apps May 2011: People now want Android more than iOS January 2012: Android Apps Gets Downloaded More, and are Pricier than iPhone Apps No.1 Launched December 1 st 2011 Over 10,000 visits / day Up to 5,000 video views / day Launched December 1 st 2011 Over 10,000 visits / day Up to 5,000 video views / day

Closing down the circle: Internet TV app May 2011: 30 million Internet connected TV in US by 2015: 76% of HD TV’s will be connected to TV in US May 2011: 30 million Internet connected TV in US by 2015: 76% of HD TV’s will be connected to TV in US No.1

Thank you! & Waiting for your questions