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D O N OW Pretend you HAD to be a psychologist. What would be the top three subfields you would be interested in pursuing? Explain why.

3 P SYCHOLOGICAL A SSOCIATIONS & S OCIETIES The American Psychological Association is the largest organization of psychology with 160,000 members world-wide, followed by the British Psychological Society with 34,000 members.

A PPLIED V. B ASIC R ESEARCH Applied Research has clear, practical applications. YOU CAN USE IT!!! Basic Research explores questions that you may be curious about, but not intended to be immediately used. Research on therapies for drug addicts has a clear purpose. Studying how kissing changes when you get older is interesting…but that’s about it.

I investigate at the level of nerves, neurotransmitters, brain circuitry and the basic biological processes that underlie normal and abnormal behavior. Who Am I?

B IOLOGICAL P SYCHOLOGIST Research

I study the behavior of shoppers to explain & predict their behavior I work with advertisers to create effective newspaper ads & television commercials I advise store owners on product arrangement/placement and store layout Who Am I?

C ONSUMER P SYCHOLOGIST 6bq7aE Applied

F AST F OOD L OGOS – W HAT DO YOU NOTICE ?

I work in business and industry I attempt to improve productivity I may develop employee selection programs, work with advertisers, study consumer behavior, or design equipment Who Am I?

I NDUSTRIAL /O RGANIZATIONAL P SYCHOLOGIST Applied

I specialize in the measurement of behavior using statistics I particularly skilled at using statistical procedures to develop reliable, valid, and culture-fair tests Who Am I?

P SYCHOMETRICS P SYCHOLOGIST Research

I seek to address the mental concerns of older adults I encourage older adults to live full lives well into their senior years by providing psychotherapies and interventions to treat a variety of disorders, aging concerns, and challenges. Who Am I?

G EROPSYCHOLOGIST Applied

I combine psychology and product design I guide users in how to use particular products, to prevent foreseeable misuse, and to give consumers the best possible experience with the product. Who Am I?

H UMAN F ACTORS P SYCHOLOGIST (The engineers of psychology) Applied

C ONTROLLERS At first the controllers had turning knobs like “Pong.” Then joysticks came with “Atari.” Thumb discs and keypads developed as an alternative to joysticks. Joysticks were then designed to fit better in the human hand.

V IDEO G AME H AND C ONTROLLERS PongAtari Joystick with hand in mind Intellivision

F ROM J OYSTICK TO H AND C ONTROLLER NES SNES SEGA NES 64 PS2 XBOX GAMECUBE

P OOR D ESIGNS T HAT N EED H UMAN F ACTORS ! For a computer: Some users had trouble setting up their systems. Where do you plug in the mouse? The human factors solution: Plug-ins on computers are now color coded and have icons!

P OOR D ESIGNS T HAT N EED H UMAN F ACTORS ! For a cell phone: What humans think: The “p” button must stand for power The poor design: The “p” isn’t power! “End” is power!

I am a broad classification for laboratory researchers. I work primarily in a specific area, such as memory, language, or animal studies Who Am I?

E XPERIMENTAL P SYCHOLOGIST Research

I am an experimental psychologist who typically researches behavior changes occurring across the life span that are due to maturation and development I research from “womb to tomb” Who Am I?

D EVELOPMENTAL P SYCHOLOGIST Research Subfields Child psychology Adolescent psychology Life-span psychology

I often work with clientele whose problems are of a moderate degree I also can specialize in marital or family counseling Who Am I?

C OUNSELING P SYCHOLOGIST Applied

I work within the criminal justice system I testify on the psychological competence of defendants, explain psychological disorders I assist in the selection of police officers and help emergency responders cope with job stress Who Am I?

F ORENSIC P SYCHOLOGIST Applied

I look for the many different traits people have, and study the development of these traits I am concerned with issues such as anxiety, aggression, gender roles, etc. I have an interest in the origin of psychological disorders Who Am I?

P ERSONALITY P SYCHOLOGIST Research

I am a part of the largest group of practitioners I am involved in the diagnosis and treatment of psychological disorders My duties include psychological testing, interviewing, and therapy Who Am I?

C LINICAL P SYCHOLOGISTS Applied

I am involved in teacher training, curriculum design, and other related educational processes Who am I?

E DUCATIONAL P SYCHOLOGIST Applied

I examine the ways in which behavior and mental processes are related to physical health I try to understand why some people follow their doctor’s advice, while others do not. Who Am I?

H EALTH P SYCHOLOGIST Research

I deal with the relationship of an individual to their community and wider society I research social justice, empowerment, diversity, and citizen participation Who Am I?

C OMMUNITY P SYCHOLOGIST Research

I have approach to psychological research that is based on mathematical modeling of perceptual, cognitive and motor processes I help establish law-like rules that relate quantifiable stimulus characteristics with quantifiable behavior. My goal is to derive hypotheses that are more exact Who Am I?

M ATHEMATICAL P SYCHOLOGIST Research

I am concerned with social, intellectual, and emotional development of elementary and secondary students I work with children, parents, and teachers I often test students for special programs Who Am I?

S CHOOL P SYCHOLOGIST Applied

I am an experimental psychologist who study social situations I study topics such as conformity, obedience, and leadership style Who Am I?

S OCIAL P SYCHOLOGIST Research

I focus on the ways in which people influence and are influenced by their physical environment I am concerned with the ways buildings and cities serve or fail human needs I examine the psychological effects of extremes in temperature, noise, and air pollution Who Am I?

E NVIRONMENTAL P SYCHOLOGIST Research

I am interested in how people think, perceive, remember, and learn (and how to improve those things) My study is related to the study of neuroscience and linguistics Who Am I?

C OGNITIVE P SYCHOLOGIST Research

I study how psychological factors affect performance and how participation in sports and exercise affect psychological and physical factors. I teach athletes psychological skills for performance improvement, I work with athletes, coaches, and parents regarding injury, rehabilitation, communication, team building, and career transitions. Who Am I?

S PORTS P SYCHOLOGIST Applied

Seek to understand, predict, and counter behaviors either in friendly or enemy forces or that may be undesirable, threatening or potentially dangerous to the conduct of military operations Counsel and treat stress and fatigue of military personnel or military families as well as treatment of psychological trauma suffered as a result of military operations. May also aid in interrogation of prisoners Who Am I?

M ILITARY P SYCHOLOGIST Applied

56 A clinical psychologist (Ph.D.) studies, assesses, and treats troubled people with psychotherapy. Psychiatrists on the other hand are medical professionals (M.D.) who use treatments like drugs and psychotherapy to treat psychologically diseased patients. C LINICAL P SYCHOLOGY VS. P SYCHIATRY

P OTENTIAL L ICENSES Psychologists - Ph.D., Psy.D. Psychiatrists - M.D. Psychoanalysts - M.D. or Ph.D. Social Workers (M.S.W.) - LSW Marriage Family Therapists - M.A.