Market Analysis Section TradeMap A web-based trade flow analysis tool

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 2 An exporter of cardamom is looking to diversify its client base….. Which country should be targeted?

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 3 A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 4 A trade mission needs to know our top export products to Germany…

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 5 Where could you import automotive components from? Who are the largest suppliers in your region?

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 6 What is the current trade between your country and the United States?

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 7 Initial answers to these questions and many more are easily found in TradeMap…

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 8 How Can TradeMap help my business ? What tariff and non tariff barriers are we facing? What are our competitive strengths and weaknesses? Where are the opportunities for product and market diversification? Trade Support Institutions (TSIs) Exporters and Importers

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 9 ITC’s Interactive TradeMap provides: On-line database of trade flows and barriers –Value of exports and imports –Quantities –Unit Values –Growth trends –Tariff and non tariff barriers –Market shares –Rankings according to a variety of criteria For each product and partner country in a fully interactive environment

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 10 The Characteristics of TradeMap Based on COMTRADE, the United Nations Statistics Division database –Covering 90% of world trade reported by 115 trading nations –Covers over 5,000 Harmonized System products –Over 200 countries and territories –Includes non-reporting countries using mirror statistics –Statistics for over 30,000 products at the tariff line level for 32 countries (~80% of world trade) Incorporating UNTARMAC (formerly known as TRAINS) –In cooperation with UNCTAD, WTO and additional information on more than 160 countries Web access with username and password

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 11 TradeMap Homepage Click here to access TradeMap

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 12 TradeMap login page

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 13 TradeMap – Selection menu Imports or Exports Country/Region selection Partner country selection Product Selection

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 14 Cardamom (HS ) for example... If you want to search for new export markets... You might want to know...

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 15 World Importers of Cardamom Tariff and Non-Tariff Barriers Unit Value Global market share Countries Quantity Growth rate Value

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 16 Access barriers to Pakistan’s market Tariff Barriers Non-Tariff Measures

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 17 Assess the competition in export markets

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 18 Gauge your relative export performance World exporters of cardamom

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 19 Countries importing mangoes (050450) tariff line level information for selected markets

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 20 Mangoes imported by Japan at the tariff line level At the 9 digit level

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 21 Countries exporting mangoes to Japan 9 digit level information

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 22 Markets importing “perfume and toilet waters” (330300) from France 8 or 10 digit level

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 23 List of products at the tariff line level 8 digit level

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 24 Importing markets for « toilet waters » at HS-8 level 8 digit level

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 25 Analyse 5-year data sets ( 2004 available for selected countries only ) Select your countries/regions

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 26 Analyse potential for bilateral trade Select your countries/regions

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 27 Existing and potential trade between Tanzania and United Kingdom By product groups at the HS 2 digit level Indicative trade potential

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 28 at the HS 6 digit level Existing and potential trade between Tanzania and United Kingdom

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 29 Trade Map Graphs Bubble Charts: Positioning products according to growth rates and changes in market share

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 30 Babies - ?? Stars Dogs Cash cows The Boston Consulting Model (or Matrix) Chocolate Organic biscuits Size is proportional to the turnover of the Strategic Branch Unit Baby biscuits LowHigh Relative Market Share High Market Growth Low Portfolio model of a production strategy Product Life Cycle

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 31 Underachievers Champions Losers in declining markets Achievers in adversity Shrimps, prawns Bananas Size is proportional to export turnover Tuna, canned LossesGains Change in world market share Positive International demand: World Trade Growth Negative National Export Growth vs. International Demand The Case of Ecuador / Click on Countries / Select your country / Click on National Export Performance

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 32 Trade Map Chart: Performance position of a country’s export products Growth in demand (of world or of a target market) Growth in County X’s Market Share HS 4 or 6 Country X Prospects for Product Diversification

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 33 Sacks and bags Polyethelyne sacks and bags Boxes and Crates Stoppers, lids, tops Bottles and flasks Spools and bobbins

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 34 Trade Map Chart: Prospects for market diversification Growth in partner country demand for product Z Partner country Country X, Product Z Partner country share of Country X’s export of product Z Partner country

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 35 United States S. Korea Japan Singapore GermanyUnited Kingdom Turkey

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 36 Assessment of national trade performance and competitiveness: Country Market Analysis Portals –On ITC’s Web site –Click on Countries –Select a country from the drop-down menu

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 37

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 38 TradeMap helps Trade Support Institutions, Exporters and Importers….. Search for new markets or suppliers Assess competition or diversify sources Benchmark their trade performance Set priority products for trade promotion and development Evaluate tariffs and trade barriers Assess product diversification potential with a partner country

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 39 To conclude… TradeMap is: an easy to use, intuitive tool facilitating your market research.

TradeMap: A web-based trade flow analysis tool Title of Workshop Workshop-TMap-En- 40 For additional information on TradeMap Visit or contact