RSS is an acronym for Really Simple Syndication or Rich Site Summary. RSS (noun) - an XML format for distributing news headlines on the Web.

RSS Feeds RSS Feeds This presentation will answer the following questions:  What is RSS?  Why use RSS?  What is RSS used for?  How do I create RSS Feeds?  How do I view RSS feeds?

What is RSS? RSS is a defined standard for syndicating headlines and other content. RSS is created using XML or extensible Markup Language, which is a markup language similar to HTML. All fields are defined. Tags are used to denote the field ’ s classification. Like HTML, proper construction requires that tags are both opened and closed. Example: Title of Item in Feed RSS has been around for more than a decade, but only recently the standard has been embraced by bloggers, webmasters and large news portals as a means of distributing Information, in a standardized format.

Why use RSS? RSS as a means of communicating: is burdened with: SPAM - messages are often deleted or are filtered because of cluttered mailboxes Viruses – more and more legitimate messages are not reaching their destination due to the proliferation of viruses. Benefits to RSS: Opt-In – users elect which feeds which they subscribe to. Syndication – RSS is a defined standard for syndicating content, feeds extend reach Content – steady stream of fresh web content Aggregation – users can quickly scan multiple content streams and click on items of interest saving time Traffic – increased exposure and traffic for web sites

Why Use RSS? This Alexa graph represents traffic increase on Software Marketing Resource. After the beginning of July SMR began updating their RSS feed on a daily basis, the significant traffic increase is evident in the graph above.

What is RSS used for? Initially RSS was restricted to News Headlines. As RSS ’ popularity has increased the uses For RSS have expanded. Common uses for RSS include: Blogs – summaries of daily blog posts Newsletters – synopses of newsletters alerting users that a new newsletter is available Weather Alerts – notification of severe weather Press Announcements – new product announcements Specials or Discounts – weekly deals or discount offers for customers Calendars – listings of upcoming events, deadlines or holidays Common Industry specific uses for RSS include: Service Industry – notification of viruses or security alerts Real Estate – listings of open houses or new homes on the market Schools – homework listings Restaurants – lunch or dinner specials Law Enforcement – announce sexual predators in area

How do I create an RSS feed? RSS feeds can be created using : a text editor using desktop software In order to use a text editor you must be familiar with all of the fields and accepted formats. The following sites can be used as resources:

RSS Feeds Created Once a Feed is created, you have a number of options. 1.The feed can be posted on the website with a graphic signifying that a feed exists. 2.Feeds can be exported to HTML or HTML tables and included in the website as a server side include. 3.RSS feeds can be submitted to RSS search engines. There is a large list at: Graphics Indicating Feed

How do I read RSS feeds? RSS feeds can be read two different ways. 1.Desktop RSS feed reader or news aggregator 2.Web based RSS feed reader.

Desktop Feed Readers There are a number of desktop RSS Readers available like FeedDemon A large list of RSS feed readers is available at: To subscribe to a specific RSS feed, simply enter the url of the RSS file into the software, the extension is usually.xml or.rss

Desktop Feed Readers FeedDemon RSS Reader To add feeds, simply enter the url of the.xml or.rss file. The software will routinely check for feed updates, and maybe able to auto-detect sites that have feeds available.

Web Based Readers Web based readers work similar to desktop clients, they are often designed to be start pages. Simply enter the urls of the feeds you wish to monitor, often they will allow you to determine the number of items that you want to see for each feed. Each time feeds are updated new items will Appear in your web browser. Popular web based readers include: FeedScout – Active Web Reader – Yahoo – can even display RSS feeds.

RSS in Summary The bottom line is that RSS makes surfers more productive and saves time it is not burdened with the problems commonly associated with and offers a great communication venue. If you have not considered using RSS perhaps its time to take a closer look at:

Producer Kajonpat LikitanasombatStudent ID Mekin LertanuntasukStudent ID Additional Resources: RSS Specifications – Blog Connection – Thank You!!!!!!!!!