Table of Contents P. 25 – Commercials – Journal & EPL Review P. 26 – Notes – Persuasive Appeals.

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Presentation transcript:

Table of Contents P. 25 – Commercials – Journal & EPL Review P. 26 – Notes – Persuasive Appeals

Warm-Up View the commercial: bfgUE Journal (p. 25 in your notebook): What makes this a good commercial? Why does it appeal to us? Do you believe in what it is advertising? If so, why? What did they do to make you believe? If not, why not…?

Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

What is a Persuasive Appeal? An argument that a speaker/writer directs toward a certain belief/feeling/attitude that his/her audience holds Allows speaker/writer to tailor his/her argument in the best possible way according to his/her audience’s needs/desires

Appeals to ETHOS: -Based on the authority/credibility of the writer -Writer must convince the audience of his/her good character, good sense, and good motives -Created through known experience, expertise, credentials/certificiatio n, polished presentation of material

Appeals to Pathos: -use emotions to persuade -attempt to persuade by making reader/listener feel guilt, love, security, greed, pity, humor, etc. -shown through vivid, emotional language, and sensory details -are sometimes dangerous—when used as the main support for an argument, they may be masking weak arguments

Appeals to Logos: -normally considered most effective appeal -based on the logic, facts, and evidence, which is usually considered to be most important to readers/listeners -shown through details, statistics, expert testimony of a credible source, facts, definitions, witness statements

Geico Commercial P0EQ1lA P0EQ1lA What is the appeal?

Nike Commercial wAEkd04 wAEkd04 What is the appeal?

Animal Fund Commercial v1yvc v1yvc What is the appeal?

Orkin Commercial JQ_bc9ag JQ_bc9ag What is the appeal?

Doritos Commercial ihRkaY ihRkaY What is the appeal?

Persuasive Appeals Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.

Documentary Films Documentary films use persuasive appeals to teach and convince us, the viewers, of… something… If you were making a documentary film, which persuasive appeal do you think would be most effective? Why?