Wyoming Broadcasting

Wyoming Broadcasters Current Radio/TV data Broadcasting and the internet (new media) Broadcasting vs. Satellite Radio Broadcasting vs. Print What to know more?

Radio Listening is UP! 3 Million New Listeners in 2008* * Arbitron

Radio Reach 94% of Americans consume radio each week.

Television viewing is UP! * The average American now watches TV for 127 hours and 15 minutes per month, up 4 percent from last year * Neilsen Rating

TV Reach Television Reaches 90.2% Daily Adults 18+, 3.94 hours a day

Wyoming Radio Listening Average American (12+) listens to the radio 126 minutes a day* Average Wyoming Resident (12+) listens to the radio 160 minutes a day* 80% say they listen to the radio in their car (up 10% from last year) Wyoming has the HIGHEST number of miles traveled per capita in the national, 1.7* times the national average. * Radio Heard Here Report 2008 * Arbitron Tapscan Wyoming County Coverage 2008 * 2000 Edition of National Highway Statistics

Wyoming TV Viewing Share of viewing to local commercial stations* 5-6:30 PM Local Evening News Casper: 90% Cheyenne: 86% * July 2008 Nielsen (Casper-Riverton and Cheyenne) and TVB Media Comparisons Study, :35 PM Local Late News Casper: 91% Cheyenne: 91%

Wyoming TV Viewing Share of viewing to local commercial stations* * July 2008 Nielsen (Casper-Riverton and Cheyenne) and TVB Media Comparisons Study, 2008 Nearly one half the total population of the state of Wyoming watches their local station for news and entertainment, rather than the adjacent DMAs (ie, Denver, Rapid City, Salt Lake, Billings)

New Media and Broadcasting Internet Ipods & Mp3 players Satellite radio Online radio

New Media - Internet Nearly a quarter of Internet users make purchases after performing a search for something they heard about on a radio commercial.* Over half the people who listen to the radio while browsing the Internet search for items they hear about in radio commercials.* Unaided Recall for a mix of one Internet and one Radio exposure is four and-a-half times as high as unaided recall for two internet ads alone.# Radio and the Internet- together reach about 83 percent of the population*. Radio - can drive traffic to websites *. Radio - Consumers – even teens and young adults – frequently use Radio and the Internet simultaneously. Up to 1/3 of Internet usage time in some key dayparts is shared with Radio. * *Radio Ad Effectiveness Lab: "Radio and the Internet: Powerful Complements for Advertisers" (2007) # Harris Interactive 2007

Youth Listening 14 to 24 year olds – Ipods & Radio *Paragaon Media Strategies (2008) *AM/FM Radio Time Spent UP 11% *Ipod/MP3 Time Spent Down 13%

New Media – Satellite Radio Satellite Radio - About 20 million “listeners” compared to 235 million on terrestrial radio. Satellite radio is just one fifth the size of internet radio. Satellite Radio – losing $1 million a day, slumping car sales hurting growth. Satellite Radio – can’t provide local content The average satellite radio station attracted listeners for.009 percent of the 15-minute measuring blocks; that figure is not high enough to make Arbitron’s minimum reporting standards for terrestrial radio

New Media – Online Radio Internet Radio - During the last five years, while Satellite Radio was in its growth phrase, AM/FM Radio added 10 million new listeners and Internet Radio added 70 million listeners. Internet Radio – Internet Radio’s phenomenal growth comes largely from the websites of AM/FM Radio stations. Internet Radio – Internet Radio now dwarfs Satellite Radio and iPod sales. Meanwhile, AM/FM Radio stations’ websites have doubled their audiences in the last year. Streaming Internet listening to AM/FM Radio stations is growing at four times the rate of the pure play Internet Radio stations.

Broadcasting vs. Print Newspapers - Decreasing Penetration: Today, newspaper’s household penetration is right around 50%*. Where to get the news – TV and Radio are the two leading sources for adult consumption of news. TV 57%, Radio 35%, Newspapers 34% and Internet 29%. Tough Economy - As the economy continues to flounder, Radio and television provides three important “F’s” to consumers – Familiarity, Friendship and Free

How to find out more? WAB – Wyoming Association of Broadcasters - wyomingbroadcasting.org Arbitron – Casper, Cheyenne, County Data Nielsen