Social Media Tom Lehman Lehman Associates, LLC Alexandria, VA

Lehman Associates Associations and Supplier Companies Strategy consulting for technology and marketing Customer Satisfaction, Market & Member Research Web / Internet Strategy / Social Network Strategy The Lehman Reports™ industry research series Founded 1992, recent move to Alexandria, VA

Working at the confluence of Strategy, Information, and Technology

Lehman Reports™ Industry Studies of the Use and Satisfaction with Technology Products and Services – Association Management Software: – AMS International (CA, AU, UK): 2010 – Technology Products and Services: 2011 – Fundraising Software

SM Activity Snapshot Preliminary Findings: 2011 Lehman Reports Technology Study

Social Media Activities Preliminary Findings: 2011 Lehman Reports Technology Study

SM Provider Status Preliminary Findings: 2011 Lehman Reports Technology Study

Satisfaction, Challenges Preliminary Findings: 2011 Lehman Reports Technology Study

Measuring Success

Preliminary Findings: 2011 Lehman Reports Technology Study

Channel Integration

Social Media / Networking Mobile

Key Points Challenge is building communities and activity – Requires development and marketing resources, SM providers can help Set some type of goals, adopt a measurement strategy to monitor success Integrate SM activities with other communications and marketing channels

Questions? Thanks! Tom Lehman President Lehman Associates, LLC Lehman Reports™