Innovative Data Integration Foundation to Business Intelligence Tiara USA (San Ramon, CA) | India (Chennai) | Singapore India Market Development Partner – Pervasive Software Business Intelligence Conference, Mumbai April 16, 2011

Agenda Introduction BI Building Blocks Data Integration Innovation Q & A

Tiara – Introduction Global IT Leader in Data Integration – Executed 50+ complex integrations Specialized in BI, ERP, CRM – 175 person years of project experience Pervasive Software Global Software Company Leader in Embedded Data Infrastructure – Cloud-based and On-premise Integration – Data Management (PSQL DB) – B2B Data Exchange Our Partners Pervasive Software – India Market Development Partner – Product Engineering Partner Microsoft Oracle GOLD Partner TALLY Integrator, India

Business Intelligence – Building Blocks

Building BlockFeatures Data IntegrationEnabler of Business Intelligence Data warehouseDimensional view vs. simple view OLAP ReportingSlicing and Dicing of data to generate intelligent reporting Predictive Analytics Apply statistical methods on data warehouse to predict future business activities

Unified Business Intelligence

Data Integration MigrationIntegration Exchange Extraction Integration as a Service (Cloud based Integration) Extract – Transform – Load (ETL) Cloud E-Commerce (Data Exchange)

Data Integration – Basic Elements

Innovation Data Mediation Services (DMS) Embedded Data Integration Service Oriented Approach (SOA) DataCloud – Cloud based Data Integration

Pervasive Data Integrator – Architecture Data Standardization: In-built functions / schemas and components to support data standards such as EDI, HL7 (Healthcare) etc.

Pervasive Data Integrator – Demo Quick Demo of Pervasive Data Integrator Map Designer Process Designer

Worldwide Customers Deutsche Bank India Customers

Data Mediation Service (DMS) – Expandable Integration Data Mediation Service (DMS) PDI Native Connector SDK (Open Standards) DMS Component for MS Dynamics CRM Online DMS Component for TALLY ERP9 Reusable Pluggable DMS Connector for MS Dynamics CRM Data Mediation Service (DMS): Map Designer Connector SDK Message Component Framework (MCF): Process Designer SDK Open standards (SDO, WS-*), Java Plug-in environment Proprietary framework of Pervasive (accessible via Java) Pluggable and embeddable – Universal CONNECT TM High Reusability – Largest ROI

Data Mediation Service (DMS) Connectors

MCF Components

Embedded Data Integration Embedding Data Integration tool as an in-built module within any application – Data Integration Engine can be executed via an SDK – SDK allows command level interface from Java Best suitable for ISVs, SaaS vendors and BPOs – Reusability of transformation features of the Engine – Enable applications to quickly integrate with external system

SOA based Data Integration Using Web Services to enable data integration – Transaction / Service Request (SOAP) based data integration – Enables easy integration with enterprise applications REST Invoker: Does not require an adapter – REST based Invoker (MCF component) returns XML data – Leverage XML connector to integrate with other systems Best suited for SaaS applications – On-Demand Applications (E.g: Adaptive Planning)

Cloud based Integration – New Deployment Models On-premise Cloud Data Integration tool (ETL) running on a Cloud platform Cost effective pay-per-use model Enables delivery of ready-made integration solutions Best fit for cloud to cloud integration (integration between SaaS applications)

DataCloud: a Cloud based Integration platform – Design and Deployment of Data Integration solutions on the Cloud – Data Web Services (DWS) for AWS (Amazon Web Services) – Design & Deploy using DataCloud Tools: Virtual IDE, Local IDE, Cloud Based Management Console API Enabled (DataCloud API) – SOAP Interface, REST Interface – Entity Based Design: Easy to use Multi-Tenant Support – Process and Data Separation Multiple Work Engines

Applications & Databases Pervasive Integration Agent – Cloud-based: Delivery & installation, Configuration Mapping Management & monitoring Lightweight platform capable “Spoke” Pervasive Integration Agents Powerful complement to DataCloud 2 Distributed “Pervasive” Integration Agent 20

Summary Data Innovation: Design once, deploy anywhere – Pluggable, re-usable Universal Connect: Any end-point to Any end-point Integration Integration as a Service (IAAS) Data Cloud: Integration on the Cloud using Lightweight Integration Agents

Open Discussion Challenges 1) Data Quality: Handling accuracy, duplicates etc. Solution: DQ Tools such as Profiler, MatchMerge 2) Data Size: Integration of large size of data Solution(s): a)Pervasive Data Rush – Parallel Processing, and b)Hadoop – Distributed Data Processing based on Google BigData – HDFS (Hadoop Distributed File System), Map/Reduce, HBase Question & Answers

THANK YOU Our Contacts Tiara Consulting – USA (California) | India (Chennai) | Singapore Phone: (044) (Dir) | Pervasive Software, Austin, TX – Venkatesh Babu, President & CEO Phone: (Mob) | Vengadesh Ramakrishnan, Regional Manager Phone: (Mob) | Naveen Prabhu A T, IT Solutions Manager Phone: (Mob) |