STRATEGIC DUCK. SMALL BUSINESS IMPACT on the ECONOMY POSITIVES NEGATIVES CATEGORIES NOT INCLUDED.

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Presentation transcript:

STRATEGIC DUCK

SMALL BUSINESS IMPACT on the ECONOMY POSITIVES NEGATIVES CATEGORIES NOT INCLUDED

REASONS FOR BUSINESS FAILURE LACK OF: FINANCIAL SKILLS & KNOWLEDGE MARKETING SKILLS & KNOWLEDGE HANDS ON WORKING BUSINESS PLAN ACCOUNTABILITY

REASONS FOR THE GROWTH OF SMALL BUSINESS DESIRE TO OWN A BUSINESS RECENT ECONOMIC DOWNTURN LACK OF “SURVIVAL PAYING” JOBS NO AVAILABLE WORK RETIREES CAN’T SURVIVE

TEACHERS ARE THE BACKBONE OF SMALL BUSINESS !

4 PARTS TO BUSINESS SUCCESS: THE START THE BUSINESS PLAN THE MARKETING PLAN IMPLEMENTATION + ACCOUNTABILITY

THE IMPORTANCE OF DISCIPLINE

HOW TO START A BUSINESS A SMALL BUSINESS IS THE PERSON WHO STARTS IT 1 ST OUTWARD LOOK: PRODUCT/SERVICE 2 ND OUTWARD LOOK: IDENTIFY TARGET MARKET 3 RD OUTWARD LOOK: TAKING PRODUCT/SERVICE TO MARKET

VALUE-BASED STRATEGIC FOCUS PLAN

COMPONENTS VALUES PERSONAL/BUSINESS HISTORY MISSION VISION STRENGTHS & WEAKNESSES OBJECTIVES GOALS STRATEGY OPPORTUNITIES RESOURCES RISKS & THREATS MAKING IT HAPPEN

THE MARKETING PLAN

STEP 1.BUSINESS REVIEW STEP 2.IDENTIFYING PROBLEMS & OPPORTUNITIES STEP 3.SALES OBJECTIVES STEP 4.TARGET MARKET STEP 5.POSITIONING STEP 6.IMPLEMENTATION TOOLS STEP 7.RESOURCES STEP 8.EXECUTION STEP 9.ACCOUNTABILITY

CHARACTER: THE ABILITY TO CARRY ON AFTER THE MOOD HAS LEFT YOU