HumanaVitality SM Healthier Living within Reach 8/8/ Northern Kentucky Cooperative for Educational Services (NKCES) February 8, 2012

KEHP Wellness History How does HumanaVitality work? Reputable Experience How to Engage Your Employees HumanaVitality 8/8/2015 2

KEHP Wellness History 8/8/2015 3

Kentucky Employees’ Health Plan Wellness History 4  Demonstrated commitment to Wellness  Expanding offering of innovative products/features 2005 Humana was chosen as administrator of the KEHP Health Assessment Health Coaching 2007 Wellness Consultant Journey to Wellness 2009 Virgin HealthMiles 2012 HumanaVitality

KEHP and HumanaVitality All KEHP medical plan members are eligible (this includes subscribers and dependents) There is no cost for the member to participate HIPPA privacy regulations All KEHP members are enrolled in HumanaVitality as of January 1, 2012 (or their effective date) 8/8/2015 5

How does HumanaVitality work? 8/8/2015 6

1. Interactive website2. Complete a Health Assessment 3. Receive your Vitality Age™ 5. Select Goals to improve risks or maintain health 4. Engage in Personal Pathway™ 6. Earn Vitality Points™ & enjoy Vitality Rewards ® HumanaVitality Member Pathway 7

Interactive Website

Health Assessment

Relative mortality risk factors, derived from the meta-analysis, translated into years of life expectancy lost Drivers of Extra Mortality Risk BMI: 31 Smokes: 20 per day Cholesterol: 232 mg/dl Increased Mortality Risk Years Lost Actual Age Vitality Age Outcomes of extensive scientific research Meta-analysis of over 32,000 published studies including Vitality data Source: Discovery Vitality 8/8/

Age Gender Risk Profile Chronic Conditions Readiness to Change Based on a member’s unique risk profile, Personal Pathways provides specific goals and activities and aligns the appropriate incentives to help the member manage his/her health. Engage in Personal Pathway Customized Wellness for Each Member 8/8/

Set Goals to Improve or Maintain Health 8/8/

HumanaVitality Mall There are a wide range of rewards: Golf Video games Toys Sports & Outdoors Men & Women’s Apparel iTunes Hotel Stays and much more……

Reputable experience 8/8/

Relative Percent Fitness Engagement 100% 116% 127% 155% 166% 179% 0% 50% 100% 150% 200% Year 0Year 1Year 2Year 3Year 4Year 5 Source: Discovery Vitality Longitudinal Study of 374,479 members 79% increase in engagement over five years Actual results may vary Vitality Longitudinal Study 8/8/

45% cumulative trend reduction for members who became engaged Cumulative Trend for Initial Inactive Population that Became Engaged vs. Remained Inactive 57% 12% 0% 10% 20% 30% 40% 50% 60% Year 1Year 2Year 3Year 4Year 5 Inactive to InactiveInactive to Engaged 16 Actual results may vary Vitality Longitudinal Study Source: Discovery Vitality Longitudinal Study of 374,479 members 8/8/

1.First health plan to utilize behavioral economics to improve health with actuarially optimized incentives 2.Seamless integration of broad network of devices, health clubs and screening providers for discounts and activity tracking 3.Experience across a diverse industry and employee base with over 20,000 employer clients worldwide 4.HIPAA-compliant centralized engine to integrate data and communications, providing robust tracking and reporting 5.Unparalleled data with over 150 million member months of wellness related experience HumanaVitality’s key differentiators 8/8/

1.What your employees already have: Welcome Welcome Letter and Guide – Mail HumanaVitality branded insurance card 2.Challenges Security Firewalls 3.How to engage your employees: Leadership Buy-In Leadership Participation Take your Health Assessment Engage, Become a champion of the program Assign a Point of Contact for Implementation Activities at your District. HumanaVitality Implementation 8/8/