CET: Center for Entrepreneurship &Technology

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CET: Center for Entrepreneurship &Technology Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu 321 Haviland Mondays 4:00-6:00 PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Week 8: Coffee Sleeve Project REVIEW Obviousness A patent may not be obtained if the differences between the subject matter sought to be patented and the prior art are such that the subject matter as a whole would have been obvious at the time the invention was made to a person having ordinary skill in the art The invention must provide one or more NEW and UNEXPECTED results The obviousness standard prevents the patenting of relatively insignificant differences between the invention and the prior art Credit given to Professor Roberta J. Morris, of Stanford University Law School, for much of the information PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Anticipation and Obviousness REVIEW Anticipation and Obviousness 2. What else matters besides <Prior Art>? Anticipation: NOTHING. Except that the single piece of Prior Art must ENABLE at least as well as the patent does. Obviousness: LOTS. The PRIMARY CONSIDERATIONS. (really not much beyond the p.a., but there’s a formula for them, from the statute and from court decisions) The SECONDARY CONSIDERATIONS Guess which one Accused Infringers prefer to use to challenge a patent? What about Patent Owners? PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves You will receive approximately 40 different Coffee Sleeves Some of them will have the patent number Research the differences between the different patents online PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves Patents as small as a Coffee Sleeve: PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Coffee Sleeves Patents 5,205,473 Starbucks/Seattle’s Best 6,863,644 Starbucks/Seattle’s Best 5,826,786 The Sleeve GB: 2,382,049 Starbucks/Seattle’s Best HK: 1,055,927 Starbucks 5,425,497 Peet’s Coffee/Moschetti Espresso 6,986,438 Ultimate Cup Jacket PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves Starbucks/Seattle’s Best: recyclable, corrugated container holders PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves Peet’s Coffee/Moschetti Espresso: safe cup holder, simple manufacturing PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves James Dickert: cup holder sleeve PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves Bernard Leung: insulating sleeve PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Class Project: Coffee Sleeves PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project