Camille St Martin

Business Overview o Body Mind and Spirit Resort o Retreats in o Dance o Movement arts o Yoga o Healing o Outdoor adventure o Spa services o Located in Crested Butte o Packages with other area activities

Business Overview o Sustainable and ecologically friendly accommodations o High end yurts o Studios o Saunas o Hot tub pavilion o Communal dining area o Meals Included o Transportation provided to town and area activities

Target Market Demographics -Predominantly Female -Late 20s to Late 60s -Low-Mid to High Income Geographics - Denver/Boulder -High Population Areas in Colorado -Major Texas Cities -Oklahoma Cities Psychographics -Active -Health Conscious -Goal Oriented Vacationers -Eco-minded -Outdoor Oriented

Competition o Direct competition o Any boutique lodging in Crested Butte o Ruby Bed and Breakfast o Purple Mountain Lodge o Elizabeth Anne o Other retreat centers offering similar services o Big Sky Yoga Retreats o Earthdance o Kalani Oceanside Retreat o Anamaya o Indirect competition o Any resort or vacation option

Competitive Advantage o Direct o Targeted and tailored vacation packages o Retreats based on wellness, movement arts and yoga o High-end hospitality and services o Mountain recreation options such as hiking, mountain biking, skiing, small town charm o Indirect o Location – Rocky Mountains o Tailored vacation packages specific to Crested Butte area

Other Things o Actually starting the business…… o Liked o Financials o Disliked o Capital equipment

Operating the Business o Would like o Building a community centered around Dance, Yoga, Etc. o Meeting lots of people o Wouldn’t like o Not having free time o Large amount of responsibility

Biggest Barrier o $$$$$$$$$$$ o Experience o Any questions???