●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Tactics You Should Try Today.

Slides:



Advertisements
Similar presentations
Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.
Advertisements

Webinar Process Contents 1. Prior to Webinar Promotion Registration 2. During Webinar 3. Follow-Up After Webinar 4. Archive & Persistent Lead Generation.
The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Social Media Webinar. 3 Main Social Media Platforms * Twitter * Facebook * YouTube.
SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas
APC Content Syndication APC SharedVue Showcase powered by The Channel Company.
Text How To Fill The Room A Live Case Study. How Did You Get Here? LinkedIn? Facebook? Google? Twitter? Word Of Mouth? Newspaper?
How to gain traffic and exposure using LinkedIn. LinkedIn is first a networking tool. The principle of networking is to give without expecting something.
SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.
Leveraging HubSpot Enterprise To Grow Your Agency Behavior Based Lead Nurturing #VARFormable 1.
Online Marketing is Changing the Game for Local Businesses. Here’s how your company can adapt and grow. Strategic Business Solutions (SBS) | Contact Us.
How to On-board HubSpot Clients
Duane Reading ~ Outdoor Adventure Marketing Marketing outdooradventure-marketing.com.
Inbound Statistics Slides Template Resources for Partners.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
Marketing to HR: Integrating Traditional and Web 2.0 Strategies How to generate more visibility, website traffic, sales leads and improved search engine.
 Thank you for Joining We will begin at 8:00 p.m. EST You may not hear audio until 8:00 p.m. Sound checks may be occurring.
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
24x7Social.com 24x7Social Presents: Winning with Inbound Marketing.
 Facebook  Youtube  Twitter  Google +  Pinterest.
ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN
It’s a Blog. It’s a Website. It’s Marketing… It’s WordPress! A beginner’s guide on why to use and how to use WordPress Dr. Richard F. Gaspar, Professor.
FACEBOOK MARKETING FOR BUSINESS. Facebook Optimize Facebook Page Build Audience Setup Facebook Advertisement Facebook Page Insight.
Translation Spanish: 87.3 FM Chinese: 88.2 FM Russian: 90.1 FM
Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.
CRMWorks ASIA Digital Marketing Suite Marketing Automation through Net-Results CRMWA Digital Marketing Suite Rev 07.
Attract & More... Blogging Easily create remarkable content that will help your business get found. Social Inbox Publish and see Social Analytics across.
Developing A Social Media Strategy Around LinkedIn by Chris Raulf.
Reporting and Analytics Snowsports Industries America Webinar Wednesdays October 1, 2014.
Where Are My Leads Coming From How to have a conversation with your prospects Presented by: Jordan Hatch.
Anonymity of Clickstream data.  Traffic from different countries  People with different intent –Buyers –Browsers –Competitors –Visitors with no apparent.
Your Marketing Voice “How to Manage Your Social Media”
New Website Post Plan WSE Brazil. Key Steps Facebook: –Implement post plan (1 post every 2 days) –Change URL on the Facebook page description.
DRAFT Digital Profit Course A 3 Month Course/Program which teaches you Step-By-Step How to Earn a Steady Income Online.
Inbound Marketing Training What is Inbound Marketing? Why are we here today? Who sponsored these FREE sessions? Who is Inbound Marketing Specialists? How.
Social Media Training for CBT
Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!
Welcome to the Social Media Boot Camp. Who is using social media?
We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console Join the conversation.
How To Look Like An All-Star on LinkedIn Presented By: Cody Pierson.
Public Relations & Social Media
By: Wesley Tedlock Digital Marketing: Blogging!. What’s the big deal about Blogs? Have an impact on different brands It’s a way to get your thoughts across.
Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.
1) ATTRACT: GET TRAFFIC 2) CONVERT: GET LEADS 3) CLOSE: GET CUSTOMERS 4) DELIGHT: ANALYZE & OPTIMIZE Create blog content, search engine optimize (SEO)
How to drive more and better quality traffic to your website.
The Real Story about Marketing Automation Solutions Healthcare IT Marketing and PR Conference April 8, 2016.
New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Own the First Page of Google for Your Brand …and dominate.
Launching Your Loyalty Program © Nova point of sale 1 20 Best Practices to Increase Enrollment
OFFER FUNNEL LAB Building Brand, Generating Sales and Growing Your Business.
Copyright , Rally Software Development Corp Dru Jacobs Director of Demand Generation – Rally Software Development Bringing in the Business: Leveraging.
Part 2: Putting a Social Spin on your Business with.
April 2016 Demo and Training NetApp Content Syndication.
Lead Generation with Effective Marketing Services Mail to: Marketing Services Provider.
Don McClain Real Estate Marketing Ideas Guaranteed To Close More Sales EZ House Buyers.
ACO501 – Accommodation Sales & Marketing
Your Guide to VMware Channel Marketing Partner Programs
Joseph Radic Expert tips provider
Understanding The Basics Of Online marketing
We Provide Social Media Solutions That Work for You
Veritas Content Syndication 2017
24x7Social Presents: Winning with Inbound Marketing
Sun Bear Software Marketing Automation and Lead Generation
Traffic Audit Industry: Internet of Things (IoT) Ted Politidis Head of SEO
Nicole Steen-Dutton, ClickDimensions
FHC Tech Talk Automation and Efficiency Series
Training Deck – Native Advertising
Five actions to improve Advantage Business Systems online performance
effective and affordable ways to connect with your audience
Digital Marketing Offerings
Presentation transcript:

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Tactics You Should Try Today Healthcare IT Marketing and PR Conference May 8, 2015

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● About the Presenter Cheryl Pederzoli Marketing, Quest Diagnostics Cheryl Pederzoli has over 10 years of marketing experience in healthcare and has experienced first-hand the many ways to market to physicians and healthcare organizations. Enjoying the daily challenges that marketing brings, Cheryl's experience in social media, marketing automation, content marketing, and digital promotion has made her an expert in lead generation. Currently a marketing manager at Quest Diagnostics promoting their ambulatory technology solutions, Cheryl has seen tremendous success by taking advantage of the traditional and not so traditional tools available to marketers. Prior to joining Quest Diagnostics, Cheryl was the Marketing Director at Origin Healthcare Solutions driving sales of their software and services through strategic marketing programs and support of the sales team. She earned her Bachelor of Science in Business with a concentration in Marketing degree from the University of Connecticut.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Agenda ●Experiences with Social Media in Healthcare ●Automate Your Marketing ●Increasing the Bang of your Webinars ●Infographics, Direct Mail, Referrals and Google

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Social Media What do you use?

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Social Media Experiences TwitterFacebookLinkedInGoogle + Outbound Marketing to Doctors, Hospitals and Health Systems ✓ Good for sharing and finding news Very little success ✓ Good for sharing and connecting with prospects SEO Outbound Marketing to Patients ✓ Sharing and receiving feedback ✓ Sharing and engaging Business Listings

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Social Media Embrace LinkedIn Lots of ways to utilize 1.Paid display Ads ($) 2.Sponsor/paid updates ($) 3.Building a company page and posting news 4.Managing a group to engage clients or prospects 5.Participating in industry and groups discussions 6.Use to find and connect with prospects, consultants and influencers

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● LinkedIn Train Your Sales Team LinkedIn requires 1-to-1 interaction. Your sales team must be involved if they want to close sales.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Social Media Build a Blog Pivotal to many initiatives ●Content marketing ●SEO ●Storage of content to post to social channels WordPress is used by 60.4% of all the websites whose content management system we know. This is 23.8% of all websites. -W3Techs m-wordpress/all/all

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● 1.If you have the time to use Social Media, use the right channel for your audience. 2.Embrace LinkedIn if you do B2B sales and train your sales team to use LinkedIn 3.Build a blog if you don’t have one. It will compliment your social media. Easy to setup one at Wordpress.com (they host) or install Wordpress on your webserver.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Automate Your Marketing 59% of B2B Fortune 500 Companies Use Marketing Automation Healthcare Organizations using MA Avalere Health Boston Children’s Hospital GE Healthcare Kaiser Permanente Kindred Healthcare McKesson NextGen Healthcare Information Systems Quest Diagnostics-IT Division

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Automation Functions

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Automate Your Marketing Select the Right Size Paid, Free, Wordpress Plug-Ins, Services, Webforms

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Automation Resend s 1.Send campaign 2.Wait 3-5 business days 3.Resend those those who did not open the first Increase the number of people seeing your by 50%

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Automation Train Sales to See the Insights If your marketing automation tool integrates with your Sales CRM... Your sales team can see what the prospect has received, opened, filled out or visited on your site.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Automation Setup Automated Alerts to Sales Pick a reasonable action and set up an alert ●Lead score goes up ●Visits a webpage ●Opens an ●Opens an , visits 3 pages and hits a contact form without filling it out. !

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Automation Setup Marketing Triggers If someone does x, than do y. ●If someone visits a page about ICD-10, then send an . ●If someone registers for a webinar recording, then present them a video and send an with the link to get back to it.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Marketing Automation Make a change based on results Pull reports. Compare campaigns. Make changes.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● 1.Automate your marketing. You may be able to do it now or explore a new Marketing Automation solution. 2.Resend s 3-5 business days later. 3.Train sales to see marketing insights. 4.Setup automated alerts to sales when leads show interest. 5.Setup marketing triggers when leads take certain actions to continue nurturing.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Demonstrations Hot industry topics Product updates Sponsor Test the length Webinars

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Webinars Registration Form If possible, use your own registration form (not the webinar provider) ●Perfect control over the form and landing page ●Registration confirmation can be customized and open/clicks can be tracked

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Webinars Qualifying Questions On your registration form, ask questions that will help you prioritize follow-up. 1.You can prioritize calls regardless of whether they attended 2.If the webinar is far into the future, you can call qualified leads before the session happens.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Webinars Keep the registration page up ●People will click outstanding invitations and register after the session has happened ●Create a process for those late registrations. o Automatic response with link to recording o Alert to sales

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Webinars Use the recording Put the recordings up on your website or blog with a form to fill out first. Either 1.Ask for minimal information to put the lead into your marketing database 2.Ask for enough information to send the lead to sales

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Webinars Use Marketing Automation ●Webinar registration and attendance influences the lead scoring. ●Assign hot leads to sales prior to the session. ●Send alerts to sales when you receive registrations post-session. ●Send follow-up s and assign leads to sales. ●See the registration and attendance activities within your Sales CRM.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Webinars 1.Register people using your own form (not the webinar provider form). 2.Ask qualifying questions so it doesn’t matter if they attend or not. Spot hot leads prior to the session. 3.Keep the registration page up after the webinar happens. 4.Utilize the recordings to generate more leads. 5.Use your Marketing Automation solution to manage

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Create an Infographic People love to share them Utilize a graphic designer or search for a free infographic building site. They have longevity and are shared extensively.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Creative Direct Mail Be creative ●Book or heavy package ●FedEx ●Wedding invitation Isn’t it worth $20 to get someone to talk with you?

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Ask for a Referral Formalize a referral program Incentive isn’t required...it will increase response Actively promote to clients Result: Quality leads with high close rates

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Update Your Google Business Listing New format (again) utilizing the Google+ ●Update company description (think SEO) ●Is the URL going to the right place? ●Add images

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● 1.Create an infographic to push 2.Test creative Direct Mail pieces or packages 3.Create a formal referral program 4.Update your Google Business listing

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● Let’s Connect Cheryl Pederzoli Quest Diagnostics or Twitter: Twitter.com/Cheryl_LP Linkedin: Linkedin.com/in/CherylPederzoli