The Walt Disney Company Jessica Schisler, Austin Pope, Robert Stephenson, Luke Teachey

 Founded on October 16, Walt & Roy Disney  Mickey Mouse was welcomed in 1920’s  Snow White and the Seven Dwarfs  Disney Parks  The Disney Channel  Other segments  Cruise Lines History

 Product/Service differentiation strategy  New and exciting products  The Walt Disney name  The Four P’s  Product  Placing  Promotion  Pricing Competitive Strategy

 The overall goal is to make people happy  “Disney is always advertising with key words such as “Love”, “Magic”, and “Happiness” because that’s what their films are all about. Their unique ability to capture their audiences hearts is what separates them from other companies in the film industry” The Disney Goal

 Disney has many information systems.  All are based out of the United States but extend worldwide.  Systems  “SAP” for financial and human resources management  “Zeus” for administration of international television programming distribution. Information Systems Description

 Disney has websites for every company they own.  Each company also has at least one mobile application.  ESPN has SportsCenter, ESPN Fantasy Football, ESPN college football, Watch ESPN, and the list goes on.  Social Media   Web Presence

 Criticism about handling people with disabilities  Disabled Assistance System  Return time given to guests  Helps avoid long lines for disabled Identify The Problem

 Request rides at a special kiosk  Information System updates what ride they are going to and at what time  Disney created apps  Information System fluctuates ride activites How They Use Information Systems

 Customer experience  MyMagic+  Scan-able “MagicBand”  Smartphone app  More effective for both customers and management  Price of the new system Disney’s IS Strategy

 How effective the system will be for the company?  How will The Walt Disney Company be in the future?  Learning about the new systems that Walt Disney is starting to introduce Evaluation

Questions?