1 Expanding and Diversifying the Reach of Verizon Wireless Prime Customer Prospects By Adding To the Verizon Wireless Media Mix.

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Presentation transcript:

1 Expanding and Diversifying the Reach of Verizon Wireless Prime Customer Prospects By Adding To the Verizon Wireless Media Mix

2 Verizon Wireless is the Market Leader in Phoenix. 32.5% of Cell Phone Owners Use Verizon.

3 Verizon Wireless is the Leader Among The Arizona Republic & azcentral.com Audience Reach Your Customers & Those of Your Competition!

4 Verizon Wireless Age Demo Analysis 59.7% of Phoenix Verizon Customers are Age % of Phoenix Verizon Customers are Age

5 Verizon Wireless Age Demo Analysis 59.7% of Phoenix Verizon Customers are Age % of Phoenix Verizon Customers are Age

6 The Internet is the Most Highly Targeted Medium in Reaching Phoenix Verizon Wireless Customers.

7

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9 azcentral.com Delivers Verizon’s Prime Demographic Targets

10 Adding to the Mix To Reach ADULTS in the Phoenix Market

11 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (58.2%) 894,800 (64.9%) 996,700 (62.8%) 965,100 Reach of Adults REACHING ADULTS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different 25-54’s

12 Adding to the Mix To Reach ADULTS in the Phoenix Market

13 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (40.4%) 360,700 (47.4%) 423,900 (45.6%) 407,000 Reach of Adults REACHING ADULTS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different 18-34’s

14 Adding to the Mix To Reach CELL PHONE OWNERS in the Phoenix Market

15 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (63.2%) 1,290,700 (69.2%) 1,414,400 (67.4%) 1,376,200 Reach of Cell Phone Owners REACHING CELL PHONE OWNERS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different Cell Phone Customers

16 Adding to the Mix To Reach VERIZON WIRELESS CUSTOMERS in the Phoenix Market

17 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (68.5%) 455,100 (75.7%) 503,000 (72.3%) 480,700 Reach of Verizon Wireless Customers REACHING VERIZON CUSTOMERS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different Verizon Wireless Customers