HOLYROOD SECONDARY SCHOOL Matthew Algie. The Brief Develop a range of three smoothie/iced drink products and a marketing plan for the 12-18 year old market.

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Presentation transcript:

HOLYROOD SECONDARY SCHOOL Matthew Algie

The Brief Develop a range of three smoothie/iced drink products and a marketing plan for the year old market They are: Healthy Taste Great! Easily made in a coffee bar with a blender

What We Produced Names of the products that appeal to people our age. Recipe Cards Nutritional Information Promotional Materials including: -Posters, Cups and keyrings

The Brand Name

Drinks Palm Slam Caribbean Crusher Sparkle Fusion Groovie Smoothie

What next? Group 1: The radio group. - Vanessa, Lauren, Nicola, Caitlin, Kim, Monica and Abi Group 2: the TV advert group. - Louisa, Kyrena, Caitlin, Caragh, Lori and Olivia Group 3: The nutritional and supplier group. - John Paul and Jack

Group 4: The Cup Design and Recipe Card group. - Ciaran, Caitlin, Amy, Katie,Kimberley and Lisa Group 5: The Poster and Logo Group. - Ciara, Stephanie, Kasey, Gillian, Erika, Katie and Niamh

Posters/Display Material Palm Slam Caribbean Crusher

Sparkle Fusion Groovie Smoothie

Name of Penguin - MASH M – Matthew A – Algie S – School H - Holyrood

Slogan

Promotional Items CupsKeyrings/Fridge Magnets

Recipe Cards Palm SlamCaribbean Crush

Sparkle Fusion Groovie Smoothie

Nutritional Information Caribbean Crusher – 450 calories Groovie Smoothie – 343 calories Palm Slam calories Sparkle Fusion calories

Where to get Supplies? Greencity whole foods Greencity.coop (website) Angussoft fruits Angussoftfruits.co.uk (website) Berryscotland.com (website) Abbey fruit, Arbroath fresh whole and frozen, Blairgowrie fruit packers and Blairgowrie

TV Advert Advert

Radio Advert We wanted our advert to target teenagers, so we used teenagers in our advert. We listened to radio jingles, and heard which ones targeted different markets on certain radio stations. Radio 1 and Capital Fm targeted teenagers. We added music that linked to the flavours of the smoothies, so the advert would be distinctive and effective. We created our advert on audicity using our knowledge from the first year course.

Price Range from £2.50 for a small to £4.00.

Our Experience Fun experience Enjoyable Difficult to come up with flavour ideas that had not been done before. Names for each of the drinks were a challenge. Not everyone worked as hard as they should have done – some people had contributed no ideas to their groups. Took along time to get all of the information gathered together and for people to produce the items they had been asked for.

Questions? Any questions?