Elvis, Parkes & Festivals? A Whole Lotta Love?

Elvis, Parkes & Festivals? What Happened? Why? –What is the Vision? Activities? –The Model for a Successful Event?? Planning Process? –What would be the goals for the event? Value Created –For the Town? For the Community?

Who is the Community? How are they identified as a group? –Age –Geography –Interests See p318 for Case Study How transferrable would this be for another town –In Australia? –In another country?

Festival and Special Event Management 4e Chapter 4 The Strategic Planning Function

Learning Objectives 1.Discuss the nature of the strategic planning process 2.Identify an appropriate organisational structure through which to conduct a given event 3.Describe the various stages in the event strategic planning process

What is strategic planning? A process that involves determining where an organisation is at present, deciding where it should be positioned to progress its mission, and the strategies and tactics needed to achieve that position

The strategic planning process and event organisation

Concept or intent to bid Preliminary stage Feasibility study Formal analysis of the event’s potential Crucial for public funding (grants) Decision to proceed or cease Directly determined by feasibility study

The strategic planning process and event organisation Formation of a bidding body and bid preparation Developing a timeline for the bid document Responding to each of the bid criteria Identifying key elements of past successful bids Preparing the bid document Presenting the bid Lobbying in support of the bid Evaluating reasons for a bid failure

The strategic planning process and event organisation Establishment of an organisational structure Functional structures Program-based matrix structures Multi-organisational or network structures

The strategic planning process and event organisation

Strategic plan Purpose, vision and mission statements

The strategic planning process and event organisation Strategic plan Goals and objectives –Economic –Attendance/participation –Quality –Awareness/knowledge/attitudes –Human resources

The strategic planning process and event organisation

See Criteria for ACT/NSW bids and Funding Clear Description of the Event Type of Festival that –Reflects Canberra’s Community / Identify –Identifies Community Participation / Engagement –Demonstrates Innovation and Quality in Programming Demonstrates Clear, Achievable Planning

See Criteria for ACT/NSW bids and Funding Ability of the People to Deliver Stated Outcomes –Key People –Key Skills –Past Experience –Viability of the Organisation Demonstrated Need for the Funding Fallback Options if Funding is not Granted see p 94/95

The strategic planning process and event organisation Strategic plan Situation analysis Identification of strategy options Strategy evaluation and selection Operational planning

The strategic planning process and event organisation Legacy Legacy outcomes can include infrastructure improvements, increases in tourism, enhanced workforce skills etc

Strategic planning for existing events For recurring events (e.g. annual concerts), organisers: –conduct an appraisal of current situation faced by the event –review the organisational structure and previous strategic plan and make minor or major changes where needed

Examples Sydney Theatre Company Foundation Fundraising Party –Read the Case –What type of Organisational Design would you develop for this event? –Sketch a Budget that you would be able to work with on the Party 1100 ??? Key Costs Sponsorship With Profit of $