N ORTHEAST W ISCONSIN S TORMWATER C ONSORTIUM (NEWSC) J ESSICA S CHULTZ - D IRECTOR T HINK Y OU ’ RE D ONE WITH S TORMWATER E DUCATION ? T HINK A GAIN !

Who are we?

TMDL Impervious Surface Hydrograph Illicit Discharge Detention Pond Biofilter TSS Stormwater Watershed Management Nutrients Riparian Nonpoint Source Pollution

Well over 99% of Americans are not our professional peers.

The Other 99+%

Stormwater Discharge Permit The Permittee shall implement a public education and outreach program to increase the awareness of stormwater pollution impacts on waters of the state to encourage changes in public behavior to reduce such impacts.

Regional Collaboration Help with development & implementation of I & E program

 Menomonee River Group  Southeast Wisconsin Clean Water Network  La Crosse Urban Stormwater Group  Madison Area Municipal Storm Water Partnership  North Central Wisconsin Stormwater Coalition  Waukesha County Storm Water Information and Education Partnership  Chippewa Valley Stormwater Forum  North East Wisconsin Stormwater Consortium Regional Collaboration

 Menomonee River Group City of Brookfield City of Greenfield City of Wauwatosa Village of Butler Village of Elm Grove Village of Germantown Village of Menomonee Falls Village of West Milwaukee Milwaukee County

 Southeast Wisconsin Clean Water Network City of New Berlin City of Franklin City of Kenosha City of Oak Creek City of Racine County of Kenosha Village of Caledonia Village of Greendale Village of Hales Corners Village of Mt. Pleasant Village of Pleasant Prairie Village of Silver Lake Village of Sturtevant Village of Wind Point Town of Bristol Town of Salem Town of Somers UW-Parkside

 La Crosse Urban Stormwater Group City of La Crosse City of Onalaska La Crosse County Town of Campbell Town of Holland Town of Onalaska Town of Shelby Village of Holmen Village of West Salem

City of Fitchburg City of Madison City of Middleton City of Monona City of Stoughton City of Sun Prairie City of Verona Dane County Town of Blooming Grove Town of Burke Town of Dunkirk Town of Madison Town of Middleton Town of Westport Town of Windsor UW-Madison Village of Cottage Grove Village of DeForest Village of Maple Bluff Village of McFarland Village of Shorewood Hills Village of Waunakee  Madison Area Municipal Storm Water Partnership

City of Beaver Dam City of Beloit City of Fort Atkinson City of Janesville City of Jefferson City of Milton Public Works Department City of Watertown City of Whitewater DNR Heart of the City Lake Sinissippi Association Lake Sinissippi Improvement District Rock River Coalition Town of Beloit Town and Country Resource Conservation & Development UW-Extension UW - Whitewater  Rock River Stormwater Group Photo by Mark Preuschl

 NorthCentral Wisconsin Stormwater Coalition Marathon County City of Wausau City of Schofield Village of Weston Village of Rothschild Village of Kronenwetter Town of Rib Mountain City of Mosinee City of Merrill City of Marshfield City of Stevens Point City of Wisconsin Rapids

 Chippewa Valley Stormwater Forum Chippewa County Eau Claire County City of Altoona City of Chippewa Falls City of Eau Claire City of Menominee City of River Falls Village of Lake Hallie Town of Eagle Point Town of Lafayette Town of Seymour Town of Union Town of Washington

 Waukesha County Storm Water Information and Education Partnership Waukesha County City of Pewaukee City of Waukesha Town of Delafield Town of Lisbon Town of Waukesha Town of Brookfield Village of Pewaukee Village of Sussex

 North East Wisconsin Stormwater Consortium 2012 Members 5 Counties 12 Cities 13 Townships 11 Villages 1 University 13 Business Partners Brown County Calumet County City of Appleton City of De Pere City of Fond du Lac City of Green Bay City of Kaukauna City of Manitowoc City of Marinette City of Menasha City of Neenah City of Oshkosh City of Two Rivers City of Waupun Fond du Lac County Outagamie County Town of Black Wolf Town of Buchanan Town of Fond du Lac Town of Friendship Town of Grand Chute Town of Greenville Town of Harrison Town of Lawrence Town of Ledgeview Town of Menasha Town of Neenah Town of Scott Town of Taycheedah UW Oshkosh Village of Allouez Village of Ashwaubenon Village of Bellevue Village of Combined Locks Village of Hobart Village of Howard Village of Kimberly Village of Little Chute Village of North Fond du Lac Village of Sherwood Village of Suamico Winnebago County Ayres Associates AECOM Contech Construction Products Davel Engineering Foth Martenson & Eisele, Inc. Mau & Associates LLP McMAHON Associates, Inc. OMNNI, Inc. R.A. Smith National Robert E. Lee & Associates SEH Inc.

So…. What is happening out there?

Stormwater groups across the state ARE connecting to the public using words and pictures they can relate to

Residents  Available at the Public Works office  Send to residents in newsletters  Display at high traffic areas in the community  Distribute appropriate topics through local schools  Have municipal staff handout materials to residents

Residents  City of Manitowoc Door Hanger Program

Residents  Rock River Stormwater Group Leaf Collection Educational Campaign & Research Project  Newspaper and church bulletin announcements for leaf collection  Street sign project posting the proper procedure for leaf collection  26% increase in compliance

 Madison Area Municipal Storm Water Partnership Love your Lakes, Don’t Leaf Them. Residents  Yard Signs  Coaster  Flyers

Residents  NEWSC Renew Our Waters – Every Choice Counts. Sign Campaign  11x17 posters  2’ x 3’ banners

Residents  North Central Wisconsin Stormwater Coalition Public Involvement  Compost Bin Sales/ Workshops  Rain Barrel Workshops  Demonstration Rain Gardens

Residents  Menomonee River Group Pet Waste Program Scoop It, Bag It & Toss It!  Each Dogipot system contains 2 boxes of 200 biodegradable bags to be used and thrown into the garbage bins

Residents  Rock River Stormwater Group Lawn mower sticker campaign  Distributed to municipal and private mowers

Exhibiting / Outreach CommunityEvent Name and LocationDate New BerlinConcerts at City CenterAugust Library Ln MilwaukeeUrban Island Beach PartyAugust 3 Lakeshore State Park 500 N Harbor Dr 500 N Harbor Dr RacineFirst FridaysAugust 3 Monument Square Monument Square Downtown Racine MilwaukeeFondy Farmers MarketAugust 4 Fondy Food Market 2200 W Fond du Lac Ave 2200 W Fond du Lac Ave West MilwaukeeNational Night OutAugust 7 West Milwaukee Intermediate School 5104 W Greenfield Ave BristolBristol Farmer’s MarketAugust rd St rd St (just west of municipal building) MilwaukeeHank Aaron State Trail 5k Run/WalkAugust 11 Hank Aaron State Trail WauwatosaFarmers MarketAugust 11 city parking lot across from Historic Little Red Store 7720 Harwood Ave Silver LakeSilver Lake Farmers MarketAugust 17 Schmalfeldt Park 498 E Wisconsin Ave 498 E Wisconsin Ave Menomonee FallsHAWS Pet FairAugust 18 Rotary Park Rotary Park W Fond du Lac Ave west of N Lilly Rd GlendaleWild & Scenic Film FestivalAugust 24 Bayshore Town Center Bayshore Town Center 5800 N Bayshore Dr MilwaukeeEast Side Green MarketAugust 25  Root-Pike WIN & Southeast Wisconsin Watershed Trust  Respect Our Waters Campaign

Residents  Chippewa Valley Stormwater Forum Movie Theatre Media Campaign  Rubber duck – Stormwater Pollution

Residents

Business  City of Appleton Targeted Mailing for area businesses

Business

Education Audience  Teachers Earth Partnership for Schools  Stormwater Curriculum & Rain Garden Curriculum developed through the UW Arboretum

Education Audience  Presentations  Enviroscape Model

Education Audience  Presentations  Interactive Learning Games

Education Audience

Construction Industry  La Crosse Urban Stormwater Group Focus of Erosion Control  Folder for all permits across region

Construction Industry  La Crosse Urban Stormwater Group Focus of Erosion Control  Posters for break and timeclock areas  Stickers for lumber, concrete and utility installation vehicle dashboards  Tri-fold brochure for homeowner’s

Construction Industry  NEWSC Erosion Control Training  January 2013 – 3 regional trainings held for 1 and 2 family home builders, contractors

Construction Industry

Elected Officials  Nonpoint Education for Elected Officials (NEMO)

Elected Officials

Municipal Staff  Pollution Prevention  NEWSC  Pollution Prevention Posters  Excal Visual “Rain Check” DVD training

Municipal Staff  Illicit Discharge  NEWSC  IDDE Training Presentations 2007 – Implementing an IDDE Outfall Inventory  2008 – Implementing an IDDE program  2009 – Scenarios Group A & B  Excal Visual “IDDE – A grate concern” DVD training

Municipal Staff  Winter Road Management Training  NEWSC  Hired Fortin Consulting

Municipal Staff  Pond Vegetation  NEWSC  Worked with Neil Diboll from Prairie Nursery

Municipal Staff

1.Begin With Behavior Water Words That Work ~Eric Eckl

1.Find Foolproof Photos Water Words That Work ~Eric Eckl

1.Swap the shoptalk Water Words That Work ~Eric Eckl Riparian Along the river, on the shore, the riverbank NutrientsPolluted runoff Nonpoint source pollution Polluted runoff Watershed Upstream, downstream, land & water conservation

Future Generations Control Pollution Working Together Clean Water Protect Nature Healthy Safe Choose Make A Difference Family Enough Do Your Part You Can Land & Water Conservation Fair Here’s what you can do 1.Include the Words that Work Water Words That Work ~Eric Eckl Responsible

N ORTHEAST W ISCONSIN S TORMWATER C ONSORTIUM (NEWSC) J ESSICA S CHULTZ - D IRECTOR T HANK YOU !