Company LOGO Market Analysis A2 Business Studies.

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Presentation transcript:

Company LOGO Market Analysis A2 Business Studies

Aims and Objectives Aim: Understand how to analyse market data. Objectives: Explain market trends. Analyse market conditions. Evaluate reasons for market structures changing.

Market Analysis of Sportswear Market - NIKE MARKET GROWTH What new product developments have there been in the sports clothing or footwear markets over the past 5 years? Growth in R&D and new product developments over the past few years spurred market growth. Such developments have included, the Reebok EasyTone Trainers, which competitors have imitated with different versions. Growth in sports underwear, with developments such as Nike Pro.

Market Analysis of Nike Distribution Distribution – where products are sold. Where does NIKE distribute its’ products? Nike products sold in own brand shops, such as Nike Town and outlets. Also stocked in sports retailers such as Sports Direct. Positive? Negative?

Market Analysis Task: Analyse each of the following pieces of information with regard to the sportswear market and NIKE.

Market Analysis of Sportswear Market Nike is the most dominant firm. Reebok and Adidas a close second. Nike revenue £11.8bn (2009) Adidas/Reebok revenue $6.5bn (2009) Nike generates 53% of revenue internationally and 34% in the US.

Market Analysis of Nike Competition

Luxury Fashion Market Analysis Look at the following pieces of Market Analysis information, and draw points and conclusions from what is occurring in the market. Provide reasons for any trends you notice. E.g. Why has market share fallen for a firm who has opened more outlets between

Market Share 2000

Market Share 2010

Sales Revenue

Distribution Figures FirmNo. of UK Outlets 2000FirmNo. of UK outlets 2010 Burberry4 16 Gucci Group9 20 Louis Vuitton5 7 Aquascutum11Aquascutum22 Marc Jacobs3 9

Plenary Group Feedback Market Analysis Luxury Fashion Markets