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Engage Buyers Through A Custom Interactive Communication Platform Webinars are an informative, creative, and engaging way to build: Thought leadership positioning Thought leadership positioning Promote your product and brand Promote your product and brand Expand your prospect base Expand your prospect base At the same time…….. Educate your customers and prospects on timely travel industry topics important to them.

Interactive Webinars We do the work turnkey… Our Content Solutions staff will: Identify a compelling topic Identify a compelling topic Source knowledgeable speakers Source knowledgeable speakers Execute all production Execute all production Deliver a comprehensive promotion campaign Deliver a comprehensive promotion campaign Moderate your webinar Moderate your webinar Plus… you’ll have input and approval throughout the process.

Webinar Promotion Campaign We will promote your webinar using a combination of banner and text ads that will appear in Business Travel Media websites and newsletters starting 45-days prior to the event: BTN Daily newsletter and website BTN Daily newsletter and website Management.travel newsletter and website Management.travel newsletter and website Procurement.travel Monthly Metrics newsletter and website Procurement.travel Monthly Metrics newsletter and website The Transnational newsletter and website The Transnational newsletter and website (Sample website banner ad) (See next slide for sample newsletter text ad)

Webinar Text Ad

Webinar Promotion Campaign Two Dedicated Blasts We will send an blast (2x) to 20,000 We will send an blast (2x) to 20,000 targeted prospects from our database of business travel buyers inviting them to your webinar Blast includes: Design and layout in HTML Design and layout in HTML Description of the program content Description of the program content Your logo noting you as the sponsor Your logo noting you as the sponsor Link to the registration microsite Link to the registration microsite We’ll provide you with creative to invite your clients and prospects to your webinar.

Registration Site Includes: Your Logo Your Logo Attendee Contact Information Attendee Contact Information Demographic Information Demographic Information Including Annual T&E Spend Including Annual T&E Spend Two Attendee Demographic Two Attendee Demographic Questions of your choosing Webinar Subject Overview Webinar Subject Overview Speaker Bios Speaker Bios

Webinar Program Includes Registration Campaign : upon registering attendees receive automatic confirmation and reminder one day prior to the webinar with a mention of you as the sponsor. Includes up to 2 questions of your choice during registration Post Campaign: “Thank You” text to attendees and a “We Missed You” to no-shows with link to your URL and instructions for viewing from the webinar archive (includes mention of you as the webinar sponsor) Data Report: comprehensive report with questions submitted, polling & survey answers, and registration contact information (one-week prior and immediately following the webinar) Reports on archive viewers up to 3-months after the webinar Power Point Presentation: panelist presentations incorporated into one presentation for synchronization and consistency of design (see example on right). Attendees offered free download of the presentation with your logo prominently positioned as a webinar sponsor.

Webinar Results What you can expect… Average webinar registration: 400 registrants Average webinar registration: 400 registrants Average webinar attendance: 225 attendees Average webinar attendance: 225 attendees Comprehensive Data Report  Registration information (name, title, company, address, address, phone) one-week prior and immediately following the webinar.  Response to polling and survey questions  Additional report for those who viewed the archive up to 3-months after the live webinar.

Webinar Technology Overview Streaming one-hour audio event broadcast live over the Internet. Streaming one-hour audio event broadcast live over the Internet. 45-minute presentation (synchronized power point) 45-minute presentation (synchronized power point) a panel discussion and survey/polling questions a panel discussion and survey/polling questions 15-minute Q&A 15-minute Q&A Archived for on-demand viewing for 3-months Archived for on-demand viewing for 3-months Includes the connectivity for the acquisition and distribution of the streaming media and support for staging presentation content, live and online rehearsal services and basic event moderation assistance. Includes the connectivity for the acquisition and distribution of the streaming media and support for staging presentation content, live and online rehearsal services and basic event moderation assistance. Browser based Q&A capabilities, advanced polling and survey functions. Browser based Q&A capabilities, advanced polling and survey functions. Support of both streaming formats (Windows Media Technology and Real Player Technology). Support of both streaming formats (Windows Media Technology and Real Player Technology). Standard stream rate (56kbps) and high-speed stream rate (100/300 kbps) Standard stream rate (56kbps) and high-speed stream rate (100/300 kbps)

Webinar Program Overview Blast Campaign Blast Campaign Website Campaign Website Campaign Newsletter Campaign Newsletter Campaign Registration Campaign Registration Campaign Post Campaign Post Campaign Webinar Microsite Webinar Microsite Comprehensive Data Report Comprehensive Data Report Power Point Presentation Power Point Presentation Total cost: $19,795 net

Webinar White Paper Extend the momentum…. Our custom solutions team can create an optional follow-up white paper on your webinar topic demonstrating your company as an industry thought leader. Your white paper will be written, designed, and delivered as a PDF. Ways to leverage your Webinar White Paper to your customers and prospects to your customers and prospects Post on your own company website Post on your own company website Print and distribute at trade shows/conferences Print and distribute at trade shows/conferences Marketing material for your sales team Marketing material for your sales team Cost: 2-page white paper: $5,975 net 4-page white paper: $9,975 net

The most comprehensive portfolio of products for business travel buyers. The most comprehensive marketing resource for business travel marketers. For more information contact: Louis Magliaro, Publisher: (973) Edie Garfinkle, Advertising Director: (805)