May 14, 2014; BOLOGNA The role of the Green Economy in promoting a new model of Development and Green Business Danilo Čeh, Project ZERO WASTE PRO ORGANISATION: Scientific research Centre Bistra Ptuj GREEN DEVELOPMENT: products, consumption, promotion and territorial Marketing INTERNATIONAL WORKSHOP

PROMOTING ZEROWASTE “ZEROWASTE PRO” Start Date: End Date: (18 Months )

There are multiple benefits from greening the waste sector, although quantitative data are hard to come by. These benefits include resources recovered from waste helping to avoid extraction of raw materials, new products such as compost and energy derived from waste, lower cost of reducing GHG emissions, carbon credits, avoided health costs, and job creation. The waste recovery and recycling part of the waste treatment chain probably holds the greatest potential in terms of contributions to a green economy.

The Project Idea ZEROWASTE PRO aims at Capitalising on results of MED and other EU funded projects, so as to promote Waste Minimization.

Capitalisation

But how…. Minimisation is achieved by prevention, reuse and recycling. A range of tools and practices have been selected already to be disseminated and ultimately be used by the local authorities and other stakeholders in order to achieve sustainable waste management by applying low cost solutions.

Project’s Objectives: The promotion and enhancement of waste prevention, reuse and recycling systems The Sharing of competences on waste prevention, reuse and recycling, with the use of internet (networking platform)

Impact on citizens’ behaviour –through the involvement of schools and the development of the educational toolkit and pilot activity of Green Island. Support Local Authorities to identify green solutions for waste management and maintain results –through “Train the trainers” courses Promotion and Difusion of eco- innovative technologies and solutions for SMES Project’s Objectives:

om/zerowastepro

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Linked In

ACTIVITIES Guide on green waste management solutions Training guides and “Train the Trainers” course on green waste management solutions. The aim is to train officers of Local Government on alternative waste management practices in order ensure that this knowledge produced will “remain” in municipalities also after the end of the project. Educational Tool on Recycling, addressed to teachers On-line Networking Platform which will be a virtual meeting point of operators and scientists specialized in waste management Info-days, Workshops and Interregional Conferences in partner countries Newsletters CO2 Calculator handbook: Instructions for using the CO2 online tool which helps measure the CO2 footprint of the Municipalities and Regions White Paper on SMEs and Industrial Areas in relation to the production and management of waste

“Green business models are business models which support the development of products and services (systems) with environmental benefits, reduce resource use/waste and which are economic viable. These business models have a lower environmental impact than traditional business models”

Green businesses are rapidly growing Many companies are looking for new business models and opportunities to develop, produce and sell sustainable products and services; be they multinationals, large manufacturers or small- to mediumsize enterprises. While the pace of growth of this sector remains difficult to measure, the trend is clear:

Classical green businesses (e.g. cleantech) are usually focused on a green product, which is more energy efficient, produced with less material and energy use etc., while a company making use of ‘green business models’ focuses on the management of (or some of) the customer’s production and is paid according to the result in the customer’s production (i.e. a provider of refrigerators is paid for the service of 3 degrees in the refrigerators instead of being paid for the product, i.e. the refrigerator itself). This gives the producer, who also owns the product, the incentives to design the products to perform optimally in terms of the products life- cycle costs (i.e. energy, maintenance, waste disposal etc.).

The benefits of eco-innovation for firms may take many forms: reducing material or energy use per unit of output; reducing the enterprise's CO2 footprint; reducing water or pollution; or growing new markets, among others. For producers, but also for end users, reduced energy consumption appears to be an important effect of eco- innovation.

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