KM World 2001 Santa Clara, CA Oct Lisa Wright, Director, Americas Regional Marketing Knowledge Management and ROI

2001 Factiva Forum 2 Value of Business News and Information Factiva Position Joint venture between Dow Jones and Reuters, two leading global news services Leading business news and information aggregator and a strategic partner in enterprise knowledge management initiatives Key content: Dow Jones, Reuters and AP Newswires, The Wall Street Journal and nearly 8,000 other sources from 118 countries and in 22 languages Offices in 58 cities in 34 countries More than 1.5 million corporate subscribers

2001 Factiva Forum 3 Value of Business News and Information Factiva Value ROI value for Factiva is in our aggregation and classification of world news, company codes, and use of XML for standard delivery ROI for Factiva’s use in knowledge initiatives is increased productivity—searching for business information Factiva maximizes customer value by investing in enterprise-wide training programs

2001 Factiva Forum 4 Value of Business News and Information Industry at a Crossroad Information industry is at a crossroad Integration of internal and external information is the next frontier Taxonomies, indexing schemes, crawlers, and search engines are the new tools for enterprise deployment Content in context; once in context, content is actionable ROI will be used to justify investments at various points along the continuum

2001 Factiva Forum 5 Value of Business News and Information Return on Investment Define the business process –Fewer searches, more analysis time –More relevant content, reduced research time –Executive awareness—personalization, better decisions –Reduced contract research services –Increased employee learning –Reduced sales cycle time Frame the investment Frame the benefit

2001 Factiva Forum 6 Value of Business News and Information ROI – Beneficial Returns Calculate the return What is the cost of capital & does the investment provide a better return? For example: if cost of capital is 10%, reduced research services is US$60K of a $450 research budget, so ROI is a positive 13% Frame information as a corporate asset with defined and expected returns based on business processes: increased productivity and cost savings

2001 Factiva Forum 7 Value of Business News and Information ROI – Factiva Studies Factiva ROI studies for current customers –Overall 9 in 10 participants agree that access to Factiva’s DJI has saved them time; 46% strongly agree –35% of respondents save more than 2 Hours per week due to Factiva’s DJI access Factiva contracted Outsell Inc. to complete the Super IAIM study. Based on more than 6,000 interviews of US knowledge workers across 20 industries and 10 functional areas, the study showed that the average hourly salary equates to $30 per hour Based on Factiva studies, access to our products saved Factiva customers at least $5.5 million in searching time over the past year

2001 Factiva Forum 8 Value of Business News and Information Factiva ROI Questions ? Thank you