The Pediatric Consultants Agency

Presentation Members  Frank Brewer  Frank DiBuo  Jennifer Domzalski  Joy Hughes

Company Ownership Pride Mobility Products is a Corporation. Senior Executive Staff is comprised of: Scott Meuser, Chairman and CEO Dan Meuser, President Pride of USA

Mission Statement To be a world leader in the design and development of affordable, innovative rehab solutions for children with disabilities and mobility impairments.

The Individuals with Disabilities Education Act (IDEA) Between 1994 and 2006, the percentage of students with disabilities spending 80 percent or more of the school day in a regular classroom showed an overall increase from 35 to 60 percent. Between 1994 and 2006, the percentage of students with disabilities spending 80 percent or more of the school day in a regular classroom showed an overall increase from 35 to 60 percent. This segment expects to continue to grow due to encouragement in the form of Government Grants to mainstream these children into the public school system. Similar programs are also occurring in various European countries and to aid in this effort. This segment expects to continue to grow due to encouragement in the form of Government Grants to mainstream these children into the public school system. Similar programs are also occurring in various European countries and to aid in this effort.

I.D.E.A. Continued To assist Pride Mobility Products, Inc in gaining market share in the growing segment, our group is proposing to develop a pediatric product line and marketing program. To assist Pride Mobility Products, Inc in gaining market share in the growing segment, our group is proposing to develop a pediatric product line and marketing program. Our name for this program is “Quantum for Kids” and offers product specifically designed to meet children’s special mobility needs. Our name for this program is “Quantum for Kids” and offers product specifically designed to meet children’s special mobility needs.

Proposed Products Four power base wheelchairs Four power base wheelchairs to meet children’s mobility needs to meet children’s mobility needs proportional control systems proportional control systems seating systems and various accessories seating systems and various accessories

Goals Product release of Quantum for Kids Program Product release of Quantum for Kids Program –Includes: Four Power Base Models Four Power Base Models Proportional control systems Proportional control systems Pediatric Seating Systems Pediatric Seating Systems Various accessories Various accessories

Goals cont’d Investment Investment –Product Development / Marketing – Total = $4 million dollar investment Product Development = $ 3 million Product Development = $ 3 million –Design / development / tooling / production Marketing - $ 1 million Marketing - $ 1 million –Promote Product Awareness

Goal’s cont’d Market Share / Sales Dollars Generated Market Share / Sales Dollars Generated –Market projected to generate $ 300 million in sales in three year period Target market share for “Quantum for Kids” Target market share for “Quantum for Kids” –10% market share - year one ($10 Million - Sales) –18% market share – year two ($18 Million – Sales) –25% market share – year three ($25 Million – Sales)

Keys to success Pediatric use in the classroom, playground, and specific sporting activities. Pediatric use in the classroom, playground, and specific sporting activities. Satisfy a child's personal tastes and interests. Satisfy a child's personal tastes and interests. Growth and Development in the Global Market Growth and Development in the Global Market Long-term focus Long-term focus

Market Analysis Summary The power mobility industry is part of the durable medical equipment (DME) product category. DME primarily refers to medical equipment designed for use in the home and ordered by a doctor. These items must be reusable (i.e. walkers, wheelchairs, hospital beds, glucose monitors, power wheelchairs, respiratory therapy equipment etc.). The power mobility industry is part of the durable medical equipment (DME) product category. DME primarily refers to medical equipment designed for use in the home and ordered by a doctor. These items must be reusable (i.e. walkers, wheelchairs, hospital beds, glucose monitors, power wheelchairs, respiratory therapy equipment etc.).

Profile of Children with Disability Limitations The percent of children limited in their major activity ranges from 5% for those ages 5-13 to 1.4% for children under age 5. The percent of children limited in their major activity ranges from 5% for those ages 5-13 to 1.4% for children under age 5.

Market Segmentation The client is a well organized and internationally known company, as well as a leader in the world that makes power wheelchairs. They have a large portion of the power chair market, which can be expanded by adding the Quantum Dynamo power wheelchair for children. The client has an exceptional reputation throughout the industry as well. The client is a well organized and internationally known company, as well as a leader in the world that makes power wheelchairs. They have a large portion of the power chair market, which can be expanded by adding the Quantum Dynamo power wheelchair for children. The client has an exceptional reputation throughout the industry as well.

Target Market Segment Strategy Children with physical disabilities. Children with physical disabilities. Market hospitals, parents, insurance companies, as well as anyone who might be in need of a pediatric power wheelchair. Market hospitals, parents, insurance companies, as well as anyone who might be in need of a pediatric power wheelchair.

Target Market Segment Strategy cont’d Massive mailing campaign, advertise in newspapers as well as billboards. Massive mailing campaign, advertise in newspapers as well as billboards. Brochures Brochures Model of this new power chair on display. Model of this new power chair on display.

Pricing Strategy Our pricing of this product will be very competitive with those power chairs that we will be competing against. Quantum Rehab Chair $5, Quantum Rehab Chair $5, Sunrise Medicals Quickie 2000 $5, Sunrise Medicals Quickie 2000 $5, The Lomax Kid Power Chair $6, The Lomax Kid Power Chair $6, Global Power Systems Starlight $6, Global Power Systems Starlight $6,

Strategy Our strategy will be simple. Since we are already established in the United States and internationally, we will main stream the power chair in the U. S. markets first. Once the power chair successfully sells here we will introduce the power chair to our overseas markets Our strategy will be simple. Since we are already established in the United States and internationally, we will main stream the power chair in the U. S. markets first. Once the power chair successfully sells here we will introduce the power chair to our overseas markets

Competitive Edge Our competitive edge is that we are already established in markets across the United States and internationally. We are also well respected within the power chair industry. Our competitive edge is that we are already established in markets across the United States and internationally. We are also well respected within the power chair industry.

Competition Sunrise Medical Sunrise Medical Invacare Invacare Lomax Lomax

Sales Strategy Our sales strategy will be providing quality products to physically disabled children to improve the quality of their life. Our products are cost effective compared to our competitor’s. We are in business to keep young children as active as possible with as little distraction as possible. Our power wheelchairs restore child independence, in the setting they are most comfortable in. Our sales strategy will be providing quality products to physically disabled children to improve the quality of their life. Our products are cost effective compared to our competitor’s. We are in business to keep young children as active as possible with as little distraction as possible. Our power wheelchairs restore child independence, in the setting they are most comfortable in.

Strategy Assessment INTERNAL ASSESSMENT Competitive Advantages History of over 20 years in business History of over 20 years in business Unparalleled customer service Unparalleled customer service Customer loyalty and brand equity Customer loyalty and brand equity 17th best place to work in PA in the “Large-sized Companies” category 17th best place to work in PA in the “Large-sized Companies” category Best place to work in Northeast PA Best place to work in Northeast PA

Strategy Assessment cont’d Recipient of the United Way Corporate Award Recipient of the United Way Corporate Award Maintain high quality of life for the community we serve Maintain high quality of life for the community we serve Staff is our most important resource Staff is our most important resource Catalyst for change Catalyst for change Global subsidiaries Global subsidiaries Scott Meuser, Chairman and CEO, member of Program Advisory and Oversight Committee (PAOC) for Quality Standards Scott Meuser, Chairman and CEO, member of Program Advisory and Oversight Committee (PAOC) for Quality Standards Quality control Quality control Product safety testing Product safety testing Reimbursement driven Reimbursement driven

EXTERNAL ASSESSMENT Competitive Disadvantages Increasing costs of services and technology Increasing costs of services and technology Increased shipping costs Increased shipping costs Asian manufacturers Asian manufacturers State-side competitors State-side competitors

STRENGTHS Good clinical outcomes contributing to quality of life Good clinical outcomes contributing to quality of life High level support systems: administrative, sales, customer service, technical service, quality and timeliness of delivery High level support systems: administrative, sales, customer service, technical service, quality and timeliness of delivery Extensive internet sites making information available to customers Extensive internet sites making information available to customers Design team established to focus on the visual, tactile, safety and convenience criteria with concern for the user Design team established to focus on the visual, tactile, safety and convenience criteria with concern for the user World leader in design, development and manufacture of best quality high performing, most adaptable and affordable mobility products World leader in design, development and manufacture of best quality high performing, most adaptable and affordable mobility products Employees work as a team to strive for excellence Employees work as a team to strive for excellence

WEAKNESSES Negative view of mobility products and the people that use them Negative view of mobility products and the people that use them Increased shipping costs Increased shipping costs

OPPORTUNITIES Challenges applies to manufacturing based on ability not disability Challenges applies to manufacturing based on ability not disability Custom manufacturing to optimize the user’s ability Custom manufacturing to optimize the user’s ability Moving the healthcare delivery system toward low cost homecare Moving the healthcare delivery system toward low cost homecare Reimbursement driven Reimbursement driven Beginning of fuel cell and electric vehicles Beginning of fuel cell and electric vehicles

THREATS High cost of home health High cost of home health Looming National Healthcare Looming National Healthcare Changing criteria for Medicare reimbursement Changing criteria for Medicare reimbursement Asian manufacturers Asian manufacturers

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