Role of Advertising in Branding Proess Presented By:- Abhilash Bishne Bhushan Kolte

Objective How Advertising Effect To Brand What are Advertising Process of Branding

How Advertising Effect To Brand Technology and consumer control are reshaping the communications environment Firms use advertising Firms of all sizes need and use advertising Advertising/IBP do not guarantee success—8 of 10 new products fail People have all sorts of positive and negative perceptions about advertising and promotion

What are Advertising Three criteria must be met for a communication to be classified as advertising:  The communication must be paid for  The communication must be delivered through mass media  The communication must be attempting to persuade

Branding Process Information and Persuasion Introduction of New Brand Or Brand Extension Building and Maintaining Brand Loyalty among Customer Creating an Image and meaning for a Brand Building and Maintaining Brand Loyalty with the Trade

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