Ronnie Rampersad Career Strategy 2014

Executive Summary Having always wanted to get into consulting and advisory, at an early stage, I was told I did not yet have the right experience and skill set. To get the experience of business management and the experience of growing a business I decided to start my own company. I quickly realised my passion for business and launched two more businesses. – one of these led to the Lok Jack GSB Entrepreneurial Venture Challenge Award. This passion led me to seek greater depth in business advisory and consulting and hence my application to KPMG. I think I can bring the existing knowledge of the startup and growth sectors I have to KPMG as well as my experience with web and mobile technologies. As a team player and experienced team builder I certainly believe I would be a perfect fit for the Business Advisor role.

Where I am (Initial Analysis – 2014) Currently working as co-founder/ managing director of RORA Technologies. Company oversees Vehicle Security division, Web and Mobile App development division, Mobile App management and advertising division. Company earns roughly TTD$1.9mn annually With web and mobile coming on stream, expected revenue at approx. TTD$6mn annually.

Where I want to be (Mission) My passion is really within the realm of developing company strategies to improve performance and create value for clients. In this regard I have decided I wish to pursue a career in advisory/ consultation with KPMG. Must be focused on analyzing operational plans, identifying improvement, re-defining process flows, creating and managing corporate and business strategies for clients.

Objectives 0-5 years – Secure a Business Advisor position at KPMG 5-10 years – Work towards a Senior Business Advisor at KPMG 10+ years – Work towards a Partner Advisory position at KPMG

SWOT Analysis More experienced applicants Already existing large consultancies and their bases TT moving towards a knowledge economy Rapid changes in technologies and business processes Greater push towards entrepreneurial ventures Experience limited to SMEs Usually place unnecessary pressure on myself to succeed Tend to push staff beyond their comfort zones Well Educated Experience in Strategy Design and Management Experience running a business Ability to build close relationships Close relationship with graduate school Dynamic and adaptable Genuine passion for business StrengthsWeaknesses ThreatsOpportunities

PESTLE Analysis Push towards entrepreneurial ventures Political Businesses aiming for growth, and dealing with ‘full’ employment Economic Particular demographic mainly millenials looking at venture development Social Strong push towards mobile etc. as well rapid chanmes in business software Technological Gov’t regulation for starting and growing business ventures Legal Enhanced push towards regional business and expansion outside of TT Environmental

Industry Attractiveness Business Advisory Entrants High Experience High Education Buyers New businesses Policy to grow business Substitutes Free Software Free online advice Suppliers Big 4 Smaller consultants

Marketing Plan Target Customer Company active in Advisory Company dealing with SMEs and Large Ent. Company involved in promoting business USPs Well educated Business Experience Adaptable Tech savvy P & P Medium to high end Expert in field Promotion Strategy Presentation Strategy Video Strategy mobile Application

Operational Plan OpportunitiesThreats StrengthUsing my business experience, tech experience and passion to keep up with rapid external changes. Quick learner means I can gain the experience of other candidates relatively quickly. WeaknessesWhile my experience is limited to SMEs there will be a number of these businesses coming on stream. Persons with more experience in Large Enterprises may lend to KPMG hiring on the spot.

Strategy Business Advisor at KPMG Marketing Plan SWOT/ PESTLE/ 5 Forces Operational Plan/ Goals

Recommendations Get a job as a Business Advisor at KPMG Improve education as a consultant (Certification, DBA). Develop experience on large enterprises through Advisory work within KPMG.

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