+ Goals and Objectives of the PR Campaign By: Andrea Emmons.

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Presentation transcript:

+ Goals and Objectives of the PR Campaign By: Andrea Emmons

+ Issues Facing the Museum In reevaluating the SWOT analysis several issues were identified; Lack of Awareness by greater OKC area and community organizations such as schools Funding Issues Location and Parking Limited Staffing Limited Web Presence Underdeveloped Internal Communications

+ Issues to Address in PR Campaign: Raising Awareness Many OU students and Community members are not aware an art museum exists on campus. Those who are aware of the museum’s existence are not fully aware of the services the museum provides such as; Free Admission Free, Quality Programs Volunteer Opportunities Facilities available for Rental

+ Goals Promote awareness of the museum’s existence, the variety of services it offers to both OU Students and the community at large, and increase exposure of the Fred Jones Jr Museum of Art brand by generating and distributing a variety of print and multimedia marketing.

+ Objectives Three objectives were identified for the campaign. Develop print and multimedia advertisements to promote the museum brand Develop interactive experiences with art through creative programming and contests Promote personal connections with the museum’s user community through utilizing social media

+ Defining the Audience In order to increase awareness of the FJJMOA and expand the brand of the FJJMOA as more than a museum we will; Develop both print and multimedia advertisements that target specific demographics including; The OU Student. The growing family. The potential donor or patron of the arts.

+ Marketing Contact Information Annie Emmons

+ Television Stations KFOR-TV/News Channel 4 (NBC) 444 E. Britton Rd, Oklahoma City, OK Phone Numbers Main Station Number: (405) NewsChannel 4 Hotline: (405) 478-NEWS (6397) Sales: (405) form kfor-tv-below/ kfor-tv-below/ News Channel 9 (CBS) 401 N. Kelley, Oklahoma City, OK Phone Numbers (Newsroom Fax) News Tips Submit a story link stips stips KOCO-TV/News Channel 5 (ABC) 1300 East Britton Road, Oklahoma City, OK Phone Number (405) form Other TV Contacts Include; OU TV through the Gaylord College KOKH Channel 25 (Fox) KOCB Channel 34 (CW)

+ Radio Stations KATT (Rock 105 the KATT) 4045 N.W. 64th St #600, OKC, OK Phone Number (405) E-Contacts for advertising inquiries Tricia York Jay Davis KJ103 (OKC’s #1 Hit Music Station) Mailing Address: 1900 NW Expressway, Suite 1000, Oklahoma City, OK Physical Address: 50 Penn Place, Northwest Expressway & Pennsylvania Avenue, 10th Floor, Suite 1000 Phone Number for Derrick Nance (405) Advertising Form Link: common/YourAdHere/ common/YourAdHere/ KSVP (Blazin Hip Hop) Perry Plaza II, 1457 N.E. 23rd St, Oklahoma City, OK Phone Number: (405) Fax Number: (405) Contacts Sales Manager for advertisements is not listed on website, but lists main number KTST (The Twister Country) Mailing Address: 1900 NW Expressway, Suite 1000, Oklahoma City, OK Physical Address: 50 Penn Place, Northwest Expressway & Pennsylvania Avenue, 10th Floor, Suite 1000 Phone Number for Derrick Nance (405)

+ Print Media The Oklahoman P.O. Box 25125, OKC, OK Phone Number (405) Submit Stories Link: om/submit-news-storieshttp:// om/submit-news-stories Metro Family Magazine 725 NW 11th Street, Suite 204, Oklahoma City, OK Phone Number (405) Fax Number (405) Submit Calendar Event Link: m/MFM-Projects/Calendar- Submission-Information/ m/MFM-Projects/Calendar- Submission-Information/ The Oklahoma Gazette P.O. Box 54649, OKC, OK Phone Number (405) Staff Writers Devon Green: Ben Felder: OU Print Student Newspaper 860 Van Vleet Oval 149A, Norman, OK Phone Number (405)