Best Internet 2012
Permission Marketing is the way to make advertising work again!
Changes
Evolution of the mouse
Optimal mobile newsletter Buttons should be at least 44px high Drop shadows to appear tappable Pre header, navigation and tables of content are very important Links shouldn’t be stacked too closely together Responsive design
Deliverability Authentication, Domain Reputation and User Engagement Metrics Authentication standards: DKIM (DomainKeys Identified Mail), Sender ID, SPF (Sender Policy Framework).
Gmail vs. Hotmail DKIM Sender ID SPF
Hotmail and Outlook
Outlook
Estonian marketing report Who did we analyze?
Estonian marketing report
Newsletter examples
Thank you for your attention!