Best Internet 2012. Permission Marketing is the way to make advertising work again!

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Presentation transcript:

Best Internet 2012

Permission Marketing is the way to make advertising work again!

Changes

Evolution of the mouse

Optimal mobile newsletter Buttons should be at least 44px high Drop shadows to appear tappable Pre header, navigation and tables of content are very important Links shouldn’t be stacked too closely together Responsive design

Deliverability Authentication, Domain Reputation and User Engagement Metrics Authentication standards: DKIM (DomainKeys Identified Mail), Sender ID, SPF (Sender Policy Framework).

Gmail vs. Hotmail DKIM Sender ID SPF

Hotmail and Outlook

Outlook

Estonian marketing report Who did we analyze?

Estonian marketing report

Newsletter examples

Thank you for your attention!