"REPUTATION IS EVERYTHING" As the saying goes, “In business…reputation is everything.” Well this holds true when it comes to email deliverability. Your.

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Presentation transcript:

"REPUTATION IS EVERYTHING" As the saying goes, “In business…reputation is everything.” Well this holds true when it comes to deliverability. Your reputation is key and it’s essential to establish, and maintain, a good reputation. Deliverability & Your Reputation Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Know your "scores" Need to have an "A" rating (Over 90 with SenderScore.org, for example) Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

In , one of the more popular scoring "agencies" is your "Sender Score". The scores are based on a scale of 0 to 100, where 0 is the worst and 100 is the best. Your goal is to have an "A rating" score, which is over 90. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Authenticate your IP Address Publish SPF records (sender policy framework) along with SenderID, Domainkeys and DKIM (domain keys identified mail). You may also wish to separate promotional, newsletter, and transactional communication. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Sender Policy Framework (SPF) Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Sender ID Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Domain keys Identified Mail (DKIM) Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Control Complaints It's important to pay attention to complaints and adjust your campaigns, sending patterns, and communication style accordingly. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Avoid Blacklists Stay off blacklists at all costs. There are a number of blackslist that can impact your deliverability, so you want to scan your IP address(es) regularly and ensure they are not winding up on any lists. NOTE: You want to avoid blacklists for both your IPs and YOUR domains. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Only send permission based ! Send subscribers only what they've "opt-ed in" for! It's enticing when someone signs up for your 10-part auto responder educational series to automatically "dump" them into your promotional list, but if they didn't sign up for those types of s, it's technically not permission for you to send them. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Only send permission based ! Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com To sign up for the FREE Delivered Pulse newsletter, including more articles, tips, and recommended resources on deliverability best practices, click here deliverability/3-components-to- - deliverability/ deliverability/3-components-to- - deliverability/ For over a decade Heather Seitz used marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co Founder and CEO of Delivered.