CONSTANT CONTACT: AN ABA BUSINESS MANAGEMENT SERVICE

Do-It-Yourself Marketing ® Easily create and send newsletters and announcements that get immediate and measurable results. “ Before we used Constant Contact our newsletter conveyed the information we wanted to get to our customers, but it wasn't a pretty sight. I was always trying to make it look better. Constant Contact’s website is easy to use, easy to change information, and we get tons of response from our customers about how much they love our newsletter. All good things.” --Gayle Shanks Changing Hands Bookstore, Tempe, AZ

Why Constant Contact? 100+ professional HTML templates Simple wizard - no technical skill required Flexible HTML capability for professionals Real-time reporting - including who opened and clicked High delivery rates FREE phone and support

Sample “ I am thrilled with Constant Contact (to my surprise--I was skeptical). It's very easy to use, very intuitive, and the price is right. A nearly free way to remind our customers that we're here? Priceless. ” -- Pete Mulvihill Green Apple Books and Music, San Francisco, CA

Another sample… “ Outwrite Books has been using Constant Contact for four months & has seen the effectiveness of our newsletters increase dramatically. Our customers love the clarity of the newsletter, our staff loves how easy it is to use, and our web orders increased as soon as we began sending out our e-newsletters through Constant Contact. ” -- Philip Rafshoon Outwrite Books, Atlanta, GA

And another… “ We've had an e-newsletter for years, but it wasn't until we switched to Constant Contact that we understood how truly effective our online marketing could be. ” -- Mitchell Kaplan Books & Books, Coral Gables, FL

ABA staff uses Constant Contact daily

How easy is it to create a newsletter ?

How easy is it to manage all your newsletters? Grow your list Add a customizable visitor signup box to your website Collect important information with a customizable visitor signup form that can include up to 15 custom fields Monitor new signups with optional notices Easily import and update your existing lists Easily import (permission-based) lists from MS Excel, MS Outlook, MS Outlook Express, Notebook, Act! and more Use any.csv,.xls or.txt file with Constant Contact Import subscriber information including company name, address, phone number and more Manage subscribers in an unlimited number of lists Powerful list management View and manage bounces Easily update subscriber information View subscriber behavior by campaign Manage list permissions and unsubscribes Quickly search your list

How easy is it to track your success? Campaign Tracking Reports How many s were sent and delivered? What percentage of your subscribers opened each ? Which links generated the most click-throughs? Who opened and clicked through each ? Subscriber Reports How many subscribers opted in or opted out by month? How many of my subscribers forwarded my ? How many gift reminder and send page to a friend options were sent? Additional Reports See how many s were bounced after each campaign See how your most recent three campaigns compare See how your campaign statistics compare with all other Constant Contact users

How much does Constant Contact cost for ABA members? Starting at $15 a month (no hidden fees!) Send unlimited s to your list Unlimited phone and support Hosting and automatic management of your lists and images Real-time reporting on campaign statistics Your monthly fee is based on how many unique addresses in your list. Try it free for 60 days! All stores registering for Constant Contact through ABA receive an annual rebate equal to one month’s fee. AND!

How do I sign up? Step 1: Go to and click on the Constant Contact icon under “Featured BookWeb Items”. Step 3: Fill out this form found on this page … Step 2: Use the link from BookWeb to get to the proper page to sign up for the 60-day free trial.

Now What? 1.A Constant Contact Communication Consultant will call you within the first several days after signing up for your Free Trial period to answer any questions and help you get started. Throughout your free trial, helpful tips will be sent via . 2.Use the program during your 60 Day Free Trial period and don’t forget to take advantage of the excellent reporting options to gauge your success. Your Constant Contact Communication Consultant will call again at the end of your Free Trial to help you convert to a full subscriber. 3.Once a subscriber – send newsletters to your lists often to keep your customers up-to-date on your store events, activities, community service, and special items of interest. 4.Bask in the happy light of successful customer marketing!