Public Relations has a role not to only attract visitors but to keep them happy once they arrive. LIKE sports and entertainment, travel draws $$$$$$

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Presentation transcript:

Public Relations has a role not to only attract visitors but to keep them happy once they arrive. LIKE sports and entertainment, travel draws $$$$$$

The practice of travel Public Relations has involved three steps! 1. stimulating the public’s desire to visit a place 2. Arranging for the travelers to reach it 3. Making certain that visitors are comfortable, well treated, and entertained when they get there

- literature -sponsor travel affairs - encourage group travel by showing destination films at invitational meetings Stimulation is accomplished - Through travel articles in both newspapers and magazines -Brochures distributed through by travel agents -Direct mail -Travel films -Videos -Presentations through the web U.S Travel agencies distribute

Good treatment is the key. GOOD TREATMENT OF TRAVELERS ARE A CRITICAL PHASE OF TRAVEL PROMOTION. (bad hotels, rude people, misplaced luggage,) Friends tell friends EVERYTHING! Careful training of travel personnel is essential. - People are going to depend more on other people to others to feel at home because it is different surroundings.

September 11 th in New York, Washington D.C., and Pennsylvania created people to be scared and uncertain about traveling. Travel Industry Association of America estimates - $43 billion lost revenue - lost 527,000 tourism- related jobs President Bush- two public service announcements to encourage people to travel SECURITY was strengthened EVERYWHERE!

INTERNET- huge impact on travel * air line tickets *hotel accommodations * travel packets (shopped and booked on web) websites such as travelocity.com -websites provide not only complete air line booking but sends notifications to members of fare changes for itineraries selected by online users

Travel promoters identify Target audiences AND special appeals and trips for them. Packaging is a key word for Travel public Relations. Package: prepaid arrangements for -transportation -meals -entertainment -With a Professional escort to handle the details

*Retired people have time to travel and have money. *Hotels, motels, and airlines offer discounts to attract them. * Alert travel promoters design trips with them in mind. * They find things such as little walking and so on. Largest Travel audience = seniors