2014… It’s a big year!! This year we celebrate our 10 th year of publishing 109,000 US-based travelers Average age of GT reader is 46 Average HHI is $368,000.

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Presentation transcript:

2014… It’s a big year!! This year we celebrate our 10 th year of publishing 109,000 US-based travelers Average age of GT reader is 46 Average HHI is $368,000 and average net worth of $2.2 million Average of 16 international and 16 domestic flights per year On average 100 nights a year in hotels 38% fly first class; 76% fly business class 42% combine business travel with pleasure travel 70% travel with spouse or partner when traveling overseas Source: MediaMark Research; American Alliance for Audited Research

Inside GT Lifestyle Reviews Neighborhoods Food Wines Golf News/ Deals Health

Inside GT Destinations Destination One Business Plus Add On Stateside 9 – 5 After 5 Day Off Kicking Back

New 2014 Editorial New Columns Cruising Drives Events MICE

Special Editions & Custom Publishing

Reader Voted Awards

Parties & Events GT Tested Awards GBTA Wines on the Wing Globility Board Panel Private events and promotions

Announced in April 2012, Global Traveler’s Globility Board consists of 20 readers who through an application and interview process have been selected to be the voice of the larger GT audience. These discerning travelers are polled throughout the year by the Global Traveler editorial team to gauge consumers perspectives on travel related current events, technology and services. Globility Board

Relaunched in January ,000 unique visitors per month Unique content posted daily including deals, news and features

eNewsletters Full eNewsletter redesign in August of 2014 New reporting and reader analysis capabilities Weekly newsletters, eFlyer USA and eFlyer Asia sent to 30,000 double opt in subscribers Custom eNewsletters, Premium eDeal and On the Go, distributed to 40,000 double opt in subscribers

GT Mobile A digital edition of Global Traveler is available on our website and through our GT app, now available on Apple Newstand On average, 1000 copies of GT are downloaded every month

BIG NEWS: Announcing China GT Launching in January 2014, China Global Traveler will be read by 80,000 Chinese executives China Global Traveler has an extensive distribution in major Chinese cities including Beijing, Shanghai and Guangzhou China GT magazine will be publish ed 9 times annually, and include a w ebsite and weekly eNewsletter

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