Descriptive Research. D Used to obtain information concerning the current status of a phenomena. D Purpose of these methods is to describe “what exists”

Slides:



Advertisements
Similar presentations
Educational Research: Causal-Comparative Studies
Advertisements

Robin L. Donaldson May 5, 2010 Prospectus Defense Florida State University College of Communication and Information.
Chapter Three. Figure 3.1. Relationship of Research Design to the Previous Chapters and the Marketing Research Process Focus of This Chapter Relationship.
OVERVIEW OF RESEARCH METHODS l How are Research Methods Important? How are Research Methods Important? l What is Descriptive Research? What is Descriptive.
STATISTICS TUTORIAL Applied Research In Organizational Behavior By: Dr. Goli Sadri.
Causal-Comparative Research
OVERVIEW OF RESEARCH METHODS
Causal Comparative Research: Purpose
ALEC 604: Writing for Professional Publication Week 7: Methodology.
Research Terminologies. Qualitative Quantitative Descriptive or survey Historical Causal-Comparative Experimental Correlational Variables Independent.
Experimental vs. Causal-Comparative Studies Topic 3.
S-005 Types of research in education. Types of research A wide variety of approaches: –Theoretical studies –Summaries of studies Reviews of the literature.
Chapter Three Research Design. 3-2 Research Design: Definition A research design is a framework or blueprint for conducting the marketing research project.
Chapter Three Chapter Three.
RESEARCH DESIGN.
McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. The Nature of Research Chapter One.
Magister of Electrical Engineering Udayana University September 2011
Chapter 4- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Four Managing Marketing Information to Gain Customer Insights.
Evaluating a Research Report
Exploratory Research Design Week 02
1 Research Methodology Model. 2 Hypothesis a prediction of what is the case (fact) based on theory Conclusions Observation (s): Phenomena; Problem (Tree)
SEM II : Marketing Research
The Process of Conducting Research
Management Consultancy
Wade/Tavris, (c) 2006, Prentice Hall How Psychologists Do Research Chapter 2.
Quantitative and Qualitative Approaches
BHV 390 Research Design Purpose, Goals and Time Kimberly Porter Martin, Ph.D.
Notes on Research Design You have decided –What the problem is –What the study goals are –Why it is important for you to do the study Now you will construct.
Formulating the Research Design
Lecture 02.
Research Design. Selecting the Appropriate Research Design A research design is basically a plan or strategy for conducting one’s research. It serves.
Methodology v v Type of research v v Design v v Data gathering procedures v v Data analysis procedures v v Population v v Sample and sampling.
Question paper 1997.
Chapter 4 Research Design. Three Purposes of Research 1. Exploration 2. Description 3. Explanation.
CHAPTER 2 Research Methods in Industrial/Organizational Psychology
Week 2 The lecture for this week is designed to provide students with a general overview of 1) quantitative/qualitative research strategies and 2) 21st.
Marketing Information Systems and Marketing Research Chapter 5 Kotler, Bowen and Makens Marketing for Hospitality and Tourism.
Metode Riset Akuntansi. Ethics Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others.
Elements of Research Design.  Purpose of the study  Types of investigation  Extent of researcher interference  Study setting  Unit of analysis (population.
Research Design Quantitative Study Design - B. Back to Class 9.
Social Science & Natural Resources Research Design, Methods & Measures ESRM 304 Environmental and Resource Assessment ESRM 304 Environmental and Resource.
THE RESEARCH PROCESS: ELEMENTS OF RESEARCH DESIGN.
S-005 Types of research in education. Types of research A wide variety of approaches: –Theoretical studies –Summaries of studies Reviews of the literature.
Developing A Thesis Chapter 2.1 – In Search of Good Data
Paper III Qualitative research methodology.  Qualitative research is designed to reveal a specific target audience’s range of behavior and the perceptions.
Research Designs/Approaches
CHAPTER III AED 615 Fall 2006 Dr. Franklin. Chapter Overview Chapter III is your thesis or project “recipe”. You describe the steps you took to conduct.
Chapter 4- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Four Managing Marketing Information to Gain Customer Insights.
BY: ALEJANDRA REYES DALILA OCHOA MARY GARCIA Part A Introduction to Research Methods Topics 1-5.
+ EXPERIMENTAL INVESTIGATIONS An experimental investigation is one in which a control is identified. The variables are measured in an effort to gather.
Research Methodology How the study was conducted; what did and how you did it. 1- Participants/ subjects, who participated in the study? How many? How.
CORRELATIONAL RESEARCH MARLINA BT ZUBAIRI NORLIN BT ABD GHAFAR FARADILLAH BT MD RAMLI ZURIANA BT SAARI EDU 702 RESEARCH METHODOLOGY.
 Describe the defining characteristics of quantitative research studies.  List and describe the basic steps in conducting quantitative research studies.
EPE 619: Survey Research Dr. Kelly Bradley. Welcome Syllabus and course overview Let’s say Hello A little group work Introduction Presentation.
What is Research Design? RD is the general plan of how you will answer your research question(s) The plan should state clearly the following issues: The.
Evidence Based Practice & Research in Nursing Level 8, Academic Year (AY) 1434—1435 H Vanessa B. Varona, RN, MAN.
Introduction to General Epidemiology (2) By: Dr. Khalid El Tohami.
MGT301 Principles of Marketing Lecture-12. Summary of Lecture-11.
1 KULIAH 2B Survey Design PM Abdul Majid Ismail Ir.M Nawawiy Ir.Dwira.
MANAGING CUSTOMER INFORMATION TO GAIN CUSTOMER INSIGHTS Chapter 5 Kotler, Bowen, Makens and Baloglu Marketing for Hospitality and Tourism.
Introduction to Survey Research
Chapter Three MaxIT WiMax.
Classification of Research
Lecture 02.
© 2012 The McGraw-Hill Companies, Inc.
Why Is Marketing Research Important?
Research Methods:Overview
Global Edition Chapter Four
Statistical Data Analysis
Why Is Marketing Research Important?
Presentation transcript:

Descriptive Research

D Used to obtain information concerning the current status of a phenomena. D Purpose of these methods is to describe “what exists” with respect to situational variables.

Descriptive Research D Status descriptive survey D Explanatory descriptive studies

Descriptive Research Steps D Statement of the problem. D Identification of information. D Selection or development of data gathering instruments. D Identification of target population and sample. D Design of information collection procedure. D Collection of information. D Analysis of information. D Generalization and/or predictions.

Survey Study Survey studies assess the characteristics of whole populations of people or situations.

Survey Study Types D School surveys D Job analysis D Documentary analysis D Public opinion D Community

Interrelationship Study Interrelationship studies trace relationships among the facts obtained in order to gain greater situational insight.

Interrelationship Study Types D Case D Causal comparison D Correlation

Developmental Study Developmental studies are concerned with phenomena status, interrelationships and change over time.

Developmental Study Types D Growth D Trend D Model