ADVANTAGE AUSTRIA Austria’s Internationalisation Agency ETCF II Study Visit of Turkish Chambers of Commerce Vienna, May 31st, 2012 Karl Hartleb/Richard Bandera, ADVANTAGE AUSTRIA Austrian Federal Economic Chamber

Contents FDI & Foreign Trade – Importance to the Austrian economy ADVANTAGE AUSTRIA — Who are we? ADVANTAGE AUSTRIA— What do we do? advantageaustria.org – the online platform

Foreign Direct Investment 2010 Source: OeNB

Heart of Europe & Gateway to the East Area: 4.3 mio. km2 Population: 500 mio. Members:27 Languages: 23 Source: ABA

Austria: East-West Business Interface EU foothold for CEE companies CEE headquarters for Western companies Exploit the advantages at the interface No longer a one-way street: Eastern European firms are looking for an EU base Bottom-line business location advantages

300 international companies … … including 28 Fortune 500 firms – make Austria the pre-eminent CEE headquarters Proximity to the target market Infrastructure Productivity and motivation Stability Tax advantages Quality of life

Austrian FDI in Eastern Europe Investor Ranking Total Inward Investment (in EUR billion) Austrian Share % Latest available data Slovenia Croatia Bosnia-Herzegovina Serbia Romania Slovak Republic Bulgaria Hungary Czech Republic Albania Macedonia Montenegro Ukraine Poland Source: OeNB

Importance of Austrian exports EUR bn. export of goods 2011 EUR bn. import of goods ,000 exporters: 10% of all Austrian companies 55.8% export sales ratio (exports of goods+services/GDP) Exports account for EUR 3.5bn of additional public sector income GDP growth rate of 2.0% is export-related USD export per capita: world’s 8 th largest exporter Sources: 1) Statistics Austria, 2) AWO, 3) UNO, 4) WTO

Austrian Exports Source: Statistics Austria, WIFO

Austrian exports by region 2011 Source: Statistics Austria

Top export markets 2011 Source: Statistics Austria

Top-Export products /3 of total exports Source: Statistic Austria

ADVANTAGE AUSTRIA — Internationalisation agency for the Austrian economy Encouraging international activities by identifying business opportunities abroad Supports cross-border commercial activities Positions Austria globally as an attractive business location and a reliable business partner

Austrian Federal Government Business Framework Trade Policy Export Credit Guarantees and Export Financing Austrian Federal Economic Chamber Austrian Federal Economic Chamber and its international arm: ADVANTAGE AUSTRIA AWO PLUS – ADVANTAGE AUSTRIA Platform together with regional chambers of commerce International network of service centres and marketing offices Who offers export support?

Private Prisma Kreditversicherungs AG, Coface Austria etc. Consultants Principal banks, forwarding agents etc. Who offers export support?

The Austrian Federal Economic Chamber Entrusted with governmental responsibilities: statutory obligation to promote foreign trade Financed through membership contributions not tax revenue Creation of a customer-oriented service organisation … and its international arm, ADVANTAGE AUSTRIA Lobbying Business development Knowledge transfer at home and abroad

115 offices in 70 countries 750 employees 80 nationalities 1,200 ADVANTAGE AUSTRIA events 1,100 ADVANTAGE AUSTRIA publications 22,000 Austrian companies 60+ years’ experience Facts and Figures

Number of exporters

Worldwide Business Support 400,000 companies 40,000 export businesses Information Learn more. Faster. Around 1,100 publications Coaching Advice. Support. Guidance. Events Making the right connections. 1,200 events a year

ADVANTAGE AUSTRIA — Information about foreign markets wko.at/awo: 9,6 million hits AWO-NEWS: about 150,000 subscribers EXPORTER’S WEEKLY: 53,000 subscribers EXPORTER’S: 2 times a year editions about 20,000 copies each about 1,100 publications: Economic Profile Country Profile/Report Special Profile/Report Industry Profile/Report

ADVANTAGE AUSTRIA— Information for foreign markets advantageaustria.org: 20 million hits (2010) company presentations: 13,000 business opportunities in 28 languages International newsletters: circulation of about 66,882 (30 Trade Commissions) Fresh View/Austria Export: 6 editions (243 in total, 2010) various print publications: e.g. Austria your Business Partner

196 country sites 28 languages (special focus on East European languages) 10 Content Partners Market place with profiles of 18,000 Austrian businesses Business opportunities with more detailed company information Listings of all events abroad with details of participating companies Overview of 30 industry sectors Austria’s Internet Platform — Overview

ADVANTAGE AUSTRIA Coaching Advice. Support. Guidance ADVICE AT HOME Initial consultation ADVANTAGE AUSTRIA Meetings Market analysis SUPPORT ABROAD 22,000 customers Market entry strategy In-market support Investment advice International procurement Debt recovery

Market entry Market potential and pricing structures General legal information Import procedure / distribution structure Competition assessment / market share Provision of business and credit information Identifying potential distributors First point of contact, organising market visits Follow-up action

In-market support Organising business trips Scheduling appointments, accompanied meetings service Credit checks on foreign companies Support with preparation and submission of bids or tenders Intercultural consulting Evaluating the target market, market reports Distributor relationship management

Investment advice Legal and tax framework Finding and recruiting staff Locating your business Finding sector specialists

International Procurement Sourcing advice Export requirements Supplier contacts Finding quality control consultants Payment terms

ADVANTAGE AUSTRIA events abroad 2011 Group Exhibitions:74 Trade Missions:24 Fact-Finding Missions:72 Austria Showcase:80 Catalogue Exhibitions: Austrian Business Circle: Others:231 Events abroad:826

Foreign Trade from 1980 to times the volume of times the volume of 1990 twice the volume of 2000 Austrian Exports to TurkeyAustrian Imports from Turkey  Bilateral trade volume Austria – Turkey 2011: 2,29 bio. EUR Austr. Exports 2011: + 17,6% = EUR 1,25 bio. Austr. Imports 2011: +17,9% = EUR 1,04 bio.

Structure of Austrian Exports to Turkey in 2011 Source: Austrian Central Statistical Office (Statistik Austria)

Structure of Austrian Imports from Turkey in 2011 Source: Austrian Central Statistical Office (Statistik Austria)

Austrian Investments in Turkey Austria has been the biggest foreign investor in Turkey over the past 3 years: 2009: USD 1,02 bio. 2010: USD 1,80 bio. 2011: USD 2,24 bio. The biggest single Austrian investments in recent times are in: Energy sector OMV (gas stations, power plants, Nabucco-Project) Verbund (Joint Venture „Enerjisa“ for production and distribution of electricity) Andritz Hydro (installation of hydro power plants) Paper and packaging (Mayr-Melnhof, Mondi) Retailing (Baumax Do-it-yourself Centres) Wood manufacturing (Egger Holzwerkstoffe) Industrial adhesives (Ardex Industrieklebstoffe) Solar panels (Kioto Photovoltaiks) Transport sector Voestalpine (Production of train switches) GATX Rail Europe (tank wagons)

Upcoming events / activities Main current activities in: Transport infrastructure, tourism industry, environmental protection, forestry and agricultural technologies. Upcoming Events: Catalogue Exhibition at the “ANKOMAK 2012 Istanbul”, (Intl. Fair for Construction machinery and Construction Technologies) Catalogue Exhibition at the “Bodrum Yacht Show 2012”, Bodrum, Catalogue Exhibition and Austria Showcase at the “ISAF 2012”, Istanbul, (International Fair for Security, Health and Safety) Seminar on “Torism Infrastructure in Turkey”, Vienna, Catalogue Exhibition at the “RENEX 2012”, Ankara, (Energy Efficieny Exhibition) Trade Mission “Tourism” to Istanbul, Austrian Pavillion at the “Logitrans Istanbul 2012”, (Transport Logistics Exhibition) Austrian Pavillion at the “ZOW Istanbul 2012”, (Supply Fair for Furniture Industry and Interior Design) Austrian Pavillion at the “Istanbul Boat Show 2013”, Austrian Pavillion at the “IDEF 2013 Istanbul”, (Intl. Defence Technology Exhibition)

Thank you for your attention and every success for the future! Any questions? Karl Hartleb/Richard Bandera AVANTAGE AUSTRIA / Austrian Federal Economic Chamber