Types of Business Models Raquel Albert Alberto Boulton Javier Pina Julio de la Cruz.

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Presentation transcript:

Types of Business Models Raquel Albert Alberto Boulton Javier Pina Julio de la Cruz

Brokerage Model  Market-makers: they bring buyers and sellers together and facilitate transactions.  Virtual Marketplace -- or virtual mall, a hosting service for online merchants.  Mercadolibre.com  Transaction Broker: Provides a third-party payment mechanism for buyers and sellers to settle a transaction.  PayPal

Advertising Model  An extension of the traditional media broadcast model.  Portal: usually a search engine that may include varied content or services.  Yahoo!  Classifieds: list items for sale or wanted for purchase.  Monster.com

Infomediary Model  Data about consumers and their consumption habits are valuable  Incentive Marketing : Customer loyalty program that provides incentives to customers.  Coolsavings

Merchant Model  Wholesalers and retailers of goods and services  Catalog Merchant: Mail-order business with a web-based catalog. Combines mail, telephone and online ordering.  Lands' End  Bit Vendor: A merchant that deals strictly in digital products and services and conducts both sales and distribution over the web.  Apple iTunes Music Store

Manufacturer Model  “Direct model", it is predicated on the power of the web to allow a manufacturer to reach buyers directly.  Purchase: The sale of a product in which the right of ownership is transferred to the buyer.  Smasung  Microsoft

Affiliate Model  Provides purchase opportunities wherever people may be surfing.  Megusta.com.do  Gustazo.com  Grupon.com

Community Model  The viability of the community model is based on user loyalty.  Open Content: Openly accessible content developed collaboratively by a global community of contributors who work voluntarily.  Wikipedia

Subscription Model  Users are charged a periodic fee to subscribe to a service.  The Economist  Direct TV

Ultility Model  “On-demand" model is based on metering usage, or a "pay as you go" approach.  Metered Subscriptions: Allows subscribers to purchase access to content in metered portions (e.g., numbers of pages viewed).  Slashdot