BRO T IME : “G IVEAWAYS GROW AS THE ‘ WHEN ’ AND ‘ WHY ’ EVOLVE ” Questions: 1. What items do marketers consistently giveaway at baseball games? How expensive are each of these items for the team? 2. What is the key to these promotional items? Also, what is the ultimate goal? 3. How much did the Minnesota twins give away this past year? 4. What strategy do the Pittsburgh Pirates use for promotional giveaways? Why? 5. How does the Nationals’ strategy differ? What are they trying to accomplish? 6. Who are the top five most frequent giveaway sponsors?

S ALES P ROMOTION Sports Entertainment and Recreation Marketing

1 MINUTE : S ALES PROMOTION BRAINSTORM Partner think. Pair. Share. Take 1 minute, turn to your partner and discuss the purpose of sales promotions? What are companies trying to accomplish? Be ready to share

S ALES P ROMOTION Sales promotion is a short-term incentive to get consumers interested in buying a product The purpose is to get consumers excited and interested in buying the product

S ALES P ROMOTION There are a variety of sales promotions, such as: Coupons Rebates Samples Contests Sweepstakes Types of Sales Promotion

S ALES P ROMOTION IN S PORTS At sporting events or sports arenas promotional events include: Special events Giveaways items Contests Reduced ticket prices

B USINESS TO B USINESS S ALES P ROMOTION (B2B) Sales promotions that target businesses have the same purpose, but take different form Business sales promotion includes: Sampling products Price incentives Free shipping Free merchandise

C OUPONS Coupons offer some type of price reduction or free merchandise Coupons are redeemed in the store or online

R EBATES The return of part of the payment made for a purchase used to entice customers to buy Must send receipt and form to the manufacturer for reimbursement

S AMPLES Sampling campaign is a fairly common way to promote a new product Sample of a new product are given away to potential customers

P REMIUMS Premiums are items that are given away free with the purchase of merchandise Example: Greatest NBA Finals Moments

C ONTESTS A contest is a game of skill Consumers must perform a task to win a prize Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament Top 16 won $1,000 Top 4 won a trip to the Final Four Winner will receive $10,000

S WEEPSTAKES Sweepstakes are a game of chance Participants need only to sign up to be included in the competition Can take place in person or online

P AIRED A CTIVITY You and your partner will market one of the following events provided by Ms. Guerrero (if you have another sports or entertainment event in mind ask ) Create 3 sales promotions for your chosen event Place your company logo and three promotional items on the front of the mini-poster (front is only visual) On the back of the construction paper explain the following and write/type 2 paragraphs explaining why you selected the three types of sales promotions why your organizational team chose these two forms of promotion what games/or date you will give these items away how much it will cost the team and the projected return on investment How will your form of sales promotion draw in your customers/target market

E VENTS 1. Super Bowl, New Orleans March Madness- Final 4- Atlanta Georgia PGA Tournament- Augusta National April DC United Game 5. Taylor Swift Concert 6. Mac Miller, Fairfax Virginia 7. Ringling Brother Circus, Patriot Center 8. Breaking Dawn Midnight Premiere 9. Cobb Theater Event 10. World Series Olympics NBA Finals BCS Bowl *Concert of your choice th Preakness Horse Baltimore